Digital Marketing Director

3 days ago


Kolkata, West Bengal, India Estates21 Full time
Job Summary:

A seasoned digital marketing professional is sought after by Estates21 to lead the development and implementation of comprehensive online marketing strategies, driving brand awareness, engagement, and conversions across various digital channels.

About the Role:

This role entails overseeing digital marketing initiatives, creating high-quality content, managing digital budgets, and leading a team of digital marketing professionals. The successful candidate will be responsible for collaborating with cross-functional teams to ensure alignment and maximize impact.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies aligned with business goals
  • Oversee and optimize digital channels, including social media, email, search engines, and websites
  • Create and distribute high-quality, engaging content across digital channels
  • Plan, execute, and measure the success of digital marketing campaigns
  • Monitor and analyze digital marketing metrics, providing insights and recommendations for improvement
  • Manage digital marketing budgets, ensuring effective allocation of resources
  • Lead and mentor a team of digital marketing professionals, providing guidance and support
Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field
  • 3+ years of experience in digital marketing, with a focus on strategy, channel management, and campaign execution
  • Expertise in digital marketing channels, including social media, email, search engines, and websites
  • Strong analytical skills, with the ability to interpret data and provide insights
  • Excellent communication and project management skills, with the ability to lead and collaborate with cross-functional teams
Estimated Salary:

$85,000 - $110,000 per year, depending on experience



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