Brand Marketing Director

1 month ago


Kolkata, West Bengal, India Talentiser Full time

Talentiser is currently hiring for a Brand Marketing Director role with a focus on driving brand and digital marketing for our Western Snacks portfolio.

We're looking for a seasoned marketer to lead cross-functional teams, drive impactful marketing strategies, and maximize ROI.

Key Responsibilities

  • Develop and execute brand strategies to strengthen equity and consumer engagement.
  • Manage packaging, product positioning, and market research to inform marketing decisions.
  • Lead digital marketing campaigns (SEO/SEM, social media, content creation) to drive online sales and brand visibility.
  • Collaborate with e-commerce teams to optimize online sales channels.
  • Design and implement 360-degree campaigns across digital and traditional media platforms.
  • Build and mentor a high-performing team, ensuring alignment with business objectives.
  • Manage marketing budgets, ensuring ROI and collaborating with agencies and media partners.

Requirements

  • MBA/PGDM in Marketing or equivalent experience.
  • 8-12 years of experience in brand building and digital marketing, preferably in FMCG.
  • Strong analytical, communication, and stakeholder management skills.

Estimated salary: ₹20,00,000 - ₹35,00,000 per annum, depending on qualifications and experience. Talentiser offers competitive salaries and benefits packages to attract top talent in the industry.



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