Digital Marketing Director

3 weeks ago


Kolkata, West Bengal, India Adani AI Labs Full time

Adani AI Labs is seeking an experienced Digital Marketing Director to join our dynamic team in Kolkata. This role offers a competitive salary of ₹60,00,000 - ₹80,00,000 per annum.

About the Role

  • We are looking for a seasoned marketing professional with 10-12 years of experience in SAAS and product-based company industry.
  • The ideal candidate will have expertise in AI/ML technology, CRM, and marketing automation software.

Key Responsibilities

  • Develop and execute strategic marketing plans to achieve business objectives.
  • Utilize AI/ML technology to analyze market trends and customer behavior, and incorporate insights into marketing strategies.
  • Lead the implementation and optimization of CRM systems to enhance customer engagement and retention.
  • Manage and deploy marketing automation software to streamline marketing processes and improve efficiency.
  • Collaborate with cross-functional teams to create compelling marketing campaigns and initiatives.
  • Measure and analyze the performance of marketing campaigns, and provide insights to optimize future strategies.
  • Oversee the creation of high-quality marketing collateral, including content, presentations, and digital assets.
  • Stay updated on industry trends and best practices to drive innovation in marketing initiatives.
  • Lead, mentor, and develop a high-performing marketing team.
  • Build and maintain strong relationships with key stakeholders, including clients, partners, and vendors.

Requirements

  • MBA from a Premium College or Institute (mandatory).
  • Relevant certifications in AI/ML technology, CRM, and marketing automation software would be an advantage.

Desirable Skills

  • Excellent leadership and team management abilities.
  • Strong strategic thinking and problem-solving skills.
  • Exceptional communication and interpersonal skills.
  • Ability to thrive in a fast-paced and dynamic environment.
  • Innovative mindset with a focus on continuous improvement.

Technical Skills

  • Proficiency in AI/ML technology applications for marketing analysis and automation.
  • Advanced knowledge of CRM systems, such as Salesforce, HubSpot, or Microsoft Dynamics.
  • Experience in implementing and managing marketing automation software, such as Marketo, Pardot, or Eloqua.


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