Digital Marketing Director
3 weeks ago
Adani AI Labs is seeking an experienced Digital Marketing Director to join our dynamic team in Kolkata. This role offers a competitive salary of ₹60,00,000 - ₹80,00,000 per annum.
About the Role
- We are looking for a seasoned marketing professional with 10-12 years of experience in SAAS and product-based company industry.
- The ideal candidate will have expertise in AI/ML technology, CRM, and marketing automation software.
Key Responsibilities
- Develop and execute strategic marketing plans to achieve business objectives.
- Utilize AI/ML technology to analyze market trends and customer behavior, and incorporate insights into marketing strategies.
- Lead the implementation and optimization of CRM systems to enhance customer engagement and retention.
- Manage and deploy marketing automation software to streamline marketing processes and improve efficiency.
- Collaborate with cross-functional teams to create compelling marketing campaigns and initiatives.
- Measure and analyze the performance of marketing campaigns, and provide insights to optimize future strategies.
- Oversee the creation of high-quality marketing collateral, including content, presentations, and digital assets.
- Stay updated on industry trends and best practices to drive innovation in marketing initiatives.
- Lead, mentor, and develop a high-performing marketing team.
- Build and maintain strong relationships with key stakeholders, including clients, partners, and vendors.
Requirements
- MBA from a Premium College or Institute (mandatory).
- Relevant certifications in AI/ML technology, CRM, and marketing automation software would be an advantage.
Desirable Skills
- Excellent leadership and team management abilities.
- Strong strategic thinking and problem-solving skills.
- Exceptional communication and interpersonal skills.
- Ability to thrive in a fast-paced and dynamic environment.
- Innovative mindset with a focus on continuous improvement.
Technical Skills
- Proficiency in AI/ML technology applications for marketing analysis and automation.
- Advanced knowledge of CRM systems, such as Salesforce, HubSpot, or Microsoft Dynamics.
- Experience in implementing and managing marketing automation software, such as Marketo, Pardot, or Eloqua.
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