Digital Marketing Strategist

1 day ago

Kolkata, West Bengal, India Digital Edge 360° Full time
Unlock Your Digital Potential as a Performance Marketing Manager

Digital Edge 360 Consultancy Pvt Ltd - A Premier Destination for Digital Excellence

We are seeking an exceptional Performance Marketing Manager to join our dynamic team. With over 7 years of experience, we have helped numerous clients navigate the ever-evolving digital landscape.

In today's fast-paced environment, establishing a robust online presence is no longer a choice but a necessity. Our comprehensive suite of services is designed to empower businesses and individuals alike in their digital endeavors.

Our core services encompass:

  • App Development: We breathe life into your app ideas, creating user-friendly and innovative mobile applications that cater to your unique needs and goals.
  • Web Development: Your website is your digital storefront. Our web development team crafts stunning, responsive, and functional websites that captivate visitors, enhance user experiences, and drive conversions.
  • Digital Marketing: In the ever-changing digital sphere, we help you stay ahead of the curve. Our digital marketing strategies are tailored to your specific objectives, ensuring your brand reaches the right audience, engages them effectively, and achieves tangible results.
  • Photography and Videography: Visual content is king in the digital realm. Our skilled photographers and videographers capture moments, products, and stories in a way that resonates with your target audience, leaving a lasting impact.
  • Shopify and WordPress Development: E-commerce and content management are made easy with our expertise in Shopify and WordPress. We build, customize, and optimize your online stores and websites for maximum functionality and aesthetics.

We pride ourselves on a customer-centric approach, building relationships rather than just delivering services. As a Performance Marketing Manager at Digital Edge 360, you will be tasked with creating, executing, and enhancing marketing campaigns across digital platforms.

Main ResponsibilitiesStrategy Development
  • Develop and execute performance marketing strategies to achieve business goals.
  • Define key performance indicators (KPIs) and set performance targets for marketing campaigns.
Campaign Management
  • Manage and optimize paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and more.
  • Ensure campaigns are aligned with overall marketing objectives and brand guidelines.
Data Analysis and Reporting
  • Analyze campaign performance data to identify trends, insights, and areas for improvement.
  • Provide regular performance reports to senior management, highlighting key metrics and ROI.
Budget Management
  • Allocate and manage the marketing budget effectively to maximize ROI.
  • Track and report on spending to ensure campaigns remain within budget.
Collaboration
  • Work closely with creative and content teams to develop compelling ad creatives and messaging.
  • Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution.
Market Research
  • Stay updated on the latest digital marketing trends, technologies, and best practices.
  • Conduct competitive analysis to identify opportunities and threats in the market.
Optimization
  • Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation).
  • Implement data-driven adjustments to improve conversion rates and reduce customer acquisition costs.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum 4 years of performance or digital marketing experience.
  • Proven experience managing and optimizing campaigns on Google Ads, Facebook Ads, and other digital platforms.
  • Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Excel).
  • Excellent understanding of SEO, SEM, PPC, and other digital marketing strategies.
  • Creative mindset with the ability to generate innovative marketing ideas.
  • Strong communication and collaboration skills.
  • Experience with marketing automation tools and CRM systems is a plus.
  • Certifications in Google Ads, Facebook Blueprint, or related fields are preferred.

Key Skills

  • Analytical Skills: Ability to interpret data and make data-driven decisions.
  • Technical Proficiency: Knowledge of various digital advertising platforms and tools.
  • Creativity: Ability to develop engaging and effective ad creatives.
  • Project Management: Strong organizational skills to manage multiple campaigns simultaneously.
  • Communication: Excellent verbal and written communication skills.
  • Collaboration: Ability to work effectively with cross-functional teams.

Salary and Benefits

  • $85,000 - $115,000 per annum, depending on experience and qualifications.
  • Comprehensive benefits package including health insurance and other benefits.
  • Professional development opportunities and support for continued education.

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