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Brand Head
1 month ago
Head of Brand Marketing
Location: Kolkata
Experience: 10-15 years in Sales & Marketing (FMCG/E-commerce/Q-commerce experience preferred)
About Us:
Guiltfree Industries Ltd., a dynamic FMCG division of the esteemed RP Sanjiv Goenka Group, is on a mission to revolutionize healthy snacking in India. We're passionate about crafting delicious and innovative snacks that are both good for you and good for the planet. We're looking for a visionary Head of Brand Marketing to lead our brand to new heights.
About the Role:
As the Head of Brand Marketing, you will be the driving force behind our brand strategy and communication. You will own the full brand lifecycle, from positioning to execution, ensuring alignment with our business goals. You will also play a key role in leading high-priority projects, including innovation and new product launches, driving category growth and penetration.
Key Responsibilities:
Brand Strategy:
- Develop and execute a comprehensive brand strategy that strengthens our market position and drives consumer engagement.
- Craft compelling brand narratives and messaging that resonate with our target audience.
- Oversee brand communication across all channels, including digital, social media, advertising, and PR.
- Manage celebrity endorsements and design media strategy for impactful campaigns.
Digital Brand Building:
- Lead digital brand building initiatives across E-commerce and Quick Commerce platforms.
- Develop and implement innovative strategies to drive online sales and engagement.
- Leverage data and analytics to optimize campaigns and track performance.
New Age Marketing:
- Embrace and implement cutting-edge marketing techniques to reach and engage consumers.
- Stay ahead of the curve on the latest trends in digital marketing, social media, and content creation.
Team Management:
- Lead and mentor a team of 2 (Brand Manager, Social Media and Content Executive).
- Foster a high-performance culture and provide strategic direction to the team.
Agency Management:
- Lead relationships with advertising, digital, and media agencies to ensure effective campaign execution.
Qualifications:
- Experience: 10-15 years of experience in sales and marketing, with a focus on FMCG, E-commerce, and Quick Commerce.
- Education: MBA from a reputed college.
Skills:
- Strong analytical, problem-solving, and strategic thinking capabilities.
- Proven track record in handling large budgets, managing complex projects, and leading teams.
- Familiarity with media planning, brand communications, and celebrity endorsements.
- Exceptional communication and interpersonal skills.
- A passion for the snacks industry and a deep understanding of consumer trends.
What We Offer:
- A competitive salary and benefits package.
- The opportunity to work on larger roles with a dynamic and passionate team.
- The chance to make a real impact on a growing brand.
- A supportive and collaborative work environment.
If you are a passionate and experienced marketer with a proven track record of success, we encourage you to apply.
Join us to shape the future of healthy snacking
