Head - Brand Marketing - US Market - IT Industry

3 weeks ago


Kolkata, India RMV WORKFORCE LLP Full time

Title: Head of brand marketing or Head of marketing in US Marketing.

Location: Kolkata.

Experience: 8-10 years.

Notice Period: 15 days.

Must Have:

- 8-10 years of experience in US Marketing.

- 1 years in IT Cyber Security with any Product.

- Should be responsible for leading US Market.

- B2C (Affiliated) marketing.

- Cybersecurity background.

- US Market exposure.

Key Responsibilities:


Strategic Leadership:


- Develop and execute a comprehensive US marketing strategy aligned with the company's overall business objectives.


- Lead and inspire a high-performing marketing team to deliver exceptional results.


- Collaborate with cross-functional teams (sales, product, engineering) to ensure seamless integration of marketing efforts.


Brand Building and Management:


- Enhance and elevate the company's brand image and reputation in the US market.


- Develop and implement innovative branding campaigns to drive brand awareness and preference.


- Monitor brand health and reputation, taking proactive measures to address any issues.


Digital Marketing:


- Oversee all digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.


- Optimize digital channels to maximize ROI and customer engagement.


- Stay up-to-date with the latest digital marketing trends and technologies.


Demand Generation:


- Lead demand generation efforts to attract and convert qualified leads.


- Develop and execute targeted marketing campaigns to drive pipeline growth.


- Analyze marketing performance metrics to measure the effectiveness of campaigns.


Customer Acquisition and Retention:


- Implement effective customer acquisition strategies to expand the customer base.


- Develop customer retention programs to foster long-term relationships.


- Utilize customer insights to personalize marketing messages and offers.


Market Research and Analysis:


- Conduct in-depth market research to identify trends, opportunities, and competitive threats. Analyze market data to inform strategic decision-making.


- Stay updated on industry developments and emerging technologies.


Required Skills and Experience:


- 8-10 years of experience in US marketing, with a strong focus on B2C marketing.


- 1+ years of experience in IT cybersecurity product marketing.


- Proven track record of leading successful marketing campaigns in the US market.


- Deep understanding of the US market dynamics, consumer behavior, and cultural nuances.


- Strong leadership and team management skills.


- Excellent communication and presentation skills.


- Proficiency in digital marketing tools and analytics.


- Strong analytical skills to measure and optimize marketing performance.


- A passion for innovation and a desire to drive growth.


Preferred Qualifications: MBA or equivalent degree in marketing or a related field. Experience working with affiliate marketing programs. Knowledge of cybersecurity concepts and terminology.

(ref:iimjobs.com)

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