Head of Brand Marketing

3 weeks ago

Kolkata, India Shyam Steel India Full time
:Shyam Steel is a leading player in the steel industry, renowned for its commitment to quality and innovation. With a legacy of excellence spanning decades, Shyam Steel continues to be at the forefront of technological advancements and customer satisfaction.

– TMT Division, Paints Division and Tech Based Construction Market Place.

:You will be responsible for spearheading all key marketing initiatives to enhance brand visibility, increase top-of-mind awareness (TOMA), and drive overall business growth. This role will require strategic thinking, leadership capabilities, and a basic understanding of the building material industry and its adjacent verticals.:

,

Key Responsibilities:

: Oversee brand positioning, visibility and identity across all communication channels. Ensure brand consistency and integrity in all marketing efforts.

: Develop and execute integrated marketing campaigns across various channels including traditional media, digital platforms, events, sponsorships, etc.

: Liaise with external agencies and vendors for marketing communications, advertising, public relations, media buying, and other related activities. Monitor agency performance and ensure alignment with brand guidelines and business objectives.

: Conduct market research to identify consumer trends, competitor strategies, and market dynamics. Utilize insights to refine marketing strategies and tactics.

: Lead and mentor individual teams responsible for different marketing domains including Above the Line (ATL), Below the Line (BTL), digital marketing, etc. Foster a culture of collaboration, creativity, and excellence within the marketing department.

: Establish key performance indicators (KPIs) to measure the effectiveness of marketing initiatives. Regularly monitor and analyse campaign performance, providing actionable insights and recommendations for improvement.

: Develop and manage the marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.

- : Collaborate with sales, product development, and other cross-functional teams to align marketing efforts with overall business goals and objectives.

: Develop comprehensive marketing strategies aligned with business objectives to drive brand growth, market share, and revenue.

Candidates with minimum 20 yrs experience in branding - ATL , BTL , digital marketing with exposure in pan India operations , Kindly share your resume at ̲

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