Head of Trade Marketing

6 days ago

Kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

"Crafting Cravings, Driving Sales: Own the Trade Strategy"



Position Summary


The Head of Trade Marketing shall be leading the Trade Marketing, Shopper Marketing, GTM as well as Sales Capability and Sales IT function of the organization. He shall be anchoring the GTM approach in line with the Business Objective and will be developing and driving execution of appropriate Trade & Shopper marketing initiatives in both General Trade as well as Organized Trade. Sales Team capability development shall be a key aspect of the role and will entail close cooperation with IT team and HR team to build suitable SFA capabilities as well as training modules to augment on ground execution. The role involves close collaboration with Sales, Marketing, Finance, and Supply Chain function to ensure alignment between business objectives and effective in-market execution.


Key Responsibilities


1. GTM


- Develop GTM approach for the business in line with the Organization objective and anchor effective implementation in coordination with the Field Sales teams.


- Closely coordinate with Regions to ensure appropriate market and outlet coverage


- Anchor regular assessment of Distribution Infrastructure in coordination with Regional Field Teams and take appropriate action to strengthen the same.


- Plan regular process improvement drive to improve on ground execution


- Ensure Sales & Distribution spends are in line with the plan.


2. Shopper Marketing Strategy


- Develop and implement Shopper Marketing strategies in both General & Organized trade in sync with the evolving business environment.


- Possess sound understanding of Industry trends as well as Competition landscape to develop effective trade and channel engagement inputs.


- Lead the development of POS materials, signage, and other in-store branding elements to enhance brand visibility.


- Monitor and improve in-store execution standards, including shelf placement and display quality.


- Plan and manage the trade marketing budget effectively.


3. Category Development


- Work closely with Marketing team to identify market / portfolio linked opportunities and build plans to leverage them.


- Plan a balance roster of activities in sync with marketing campaigns ensuring synchronized deployment of ATL & BTL campaigns.


4. Sales Capability and IT capability development


- Work closely with HR team to develop suitable training programmes for Front line Sales force, in line with the business requirement.


- Work with IT Team to develop suitable metrics and dashboard in Sales Force Automation tool that enables effective planning, execution and monitoring of on ground execution across the Sales hierarchy.


5. Aiding Field Sales & Channel Teams for business delivery


- Work closely with the sales team to identify gaps in performance and design interventions.


- Monitor ROI of trade marketing initiatives and ensure alignment with sales and brand objectives.


- Use analytics to assess the effectiveness of trade programs and plan improvements.


6. Team Management


- Lead and mentor a team Shopper Marketing, GTM as well as Sales Capability and IT lead to drive organization objectives in these areas.


- Ensure cross-functional collaboration with marketing, finance and supply chain teams to be a key enabler to the Sales team for seamless and impactful execution.


Education & Skill Sets Required


- MBA in Marketing / Sales or equivalent qualification from a reputed institute.


- 10-15 years of experience in Sales & trade marketing, preferably within the FMCG sector (food/snacks experience is a plus).


- Proven expertise in managing GTM & Shopper marketing responsibilities.

  • Head of trade marketing

    5 days ago

    Kolkata, India RPSG Full time

    "Crafting Cravings, Driving Sales: Own the Trade Strategy!"Position SummaryThe Head of Trade Marketing shall be leading the Trade Marketing, Shopper Marketing, GTM as well as Sales Capability and Sales IT function of the organization. He shall be anchoring the GTM approach in line with the Business Objective and will be developing and driving execution of...

  • Head of Trade Marketing

    5 days ago

    Kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    "Crafting Cravings, Driving Sales: Own the Trade Strategy!"Position SummaryThe Head of Trade Marketing shall be leading the Trade Marketing, Shopper Marketing, GTM as well as Sales Capability and Sales IT function of the organization. He shall be anchoring the GTM approach in line with the Business Objective and will be developing and driving execution of...

  • Head of Trade Marketing

    6 days ago

    Kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    "Crafting Cravings, Driving Sales: Own the Trade Strategy!"Position SummaryThe Head of Trade Marketing shall be leading the Trade Marketing, Shopper Marketing, GTM as well as Sales Capability and Sales IT function of the organization. He shall be anchoring the GTM approach in line with the Business Objective and will be developing and driving execution of...

  • Head of Trade Marketing

    5 days ago

    Kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    "Crafting Cravings, Driving Sales: Own the Trade Strategy!" Position Summary The Head of Trade Marketing shall be leading the Trade Marketing, Shopper Marketing, GTM as well as Sales Capability and Sales IT function of the organization. He shall be anchoring the GTM approach in line with the Business Objective and will be developing and driving execution of...

  • RPSG (FMCG) - Guiltfree Industries Limited | Head of Trade Marketing

    5 days ago

    kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    "Crafting Cravings, Driving Sales: Own the Trade Strategy!" Position Summary The Head of Trade Marketing shall be leading the Trade Marketing, Shopper Marketing, GTM as well as Sales Capability and Sales IT function of the organization. He shall be anchoring the GTM approach in line with the Business Objective and will be developing and driving execution of...

  • RPSG (FMCG) - Guiltfree Industries Limited | Head of Trade Marketing

    6 days ago

    kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    "Crafting Cravings, Driving Sales: Own the Trade Strategy!"Position SummaryThe Head of Trade Marketing shall be leading the Trade Marketing, Shopper Marketing, GTM as well as Sales Capability and Sales IT function of the organization. He shall be anchoring the GTM approach in line with the Business Objective and will be developing and driving execution of...

  • Senior Trade Marketing Director

    6 days ago

    Kolkata, West Bengal, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    RPSG (FMCG) - Guiltfree Industries Limited is seeking a Senior Trade Marketing Director to lead our trade marketing efforts.Job Description:As a key member of our leadership team, you will be responsible for developing and executing trade marketing strategies that drive sales growth and revenue.We estimate the annual salary for this role to be between ₹50...

  • Marketing Head

    2 months ago

    Kolkata, India NTPLWorld IT Company Full time

    Job Title: Marketing Head (IT Company)Company Overview:NTPL WORLD is an IT company offering innovative technology solutions, including softwaredevelopment, IT infrastructure services, cybersecurity, and AI-driven data analytics. Our missionis to empower businesses and individuals with cutting-edge technology while ensuringexceptional customer service and...

  • Business Head

    1 month ago

    Kolkata, India Grok Search Full time

    Client: Major integrated solar power player Role: Business Head, Inverters (New Business vertical)Key Responsibilities:1. Work closely with the CEO to build the new inverter business Division2. P&L management3. Sourcing to selling, from suppliers in China and allied countries4. Lead the business to penetrate the market5. Design sales strategy to sell in...

  • Head of Marketing and IT

    16 hours ago

    Kolkata, West Bengal, India RMV Workforce LLP Full time

    Raising the bar in the US market, we're looking for a seasoned Head of Marketing and IT to spearhead our marketing efforts. This role demands strategic thinking, excellent leadership skills, and a deep understanding of the US market.We offer a total compensation package of $160,000 annually, inclusive of a base salary and attractive benefits such as health...

  • Head of Brand Marketing

    4 weeks ago

    Kolkata, India Magicminds Full time

    Role-Head of Brand MarketingExp-4+YearsTo Apply- are looking to onboard a Head of Brand Marketing who will drive our brand's growth in the minds of individuals, families, and businesses concerned about cybersecurity in the USA and Canada. This is a critical role positioned at the intersection of marketing, sales, and strategy.The ideal candidate is...

  • MagicMinds-Head of Marketing

    4 weeks ago

    Kolkata, India Nexthire Full time

    Job Title: Head of BrandMarketingEXP-4+YearsLocation-KolkataJob DescriptionWe are looking to onboard a Head of Brand Marketing who will drive our brand's growth in the minds of individuals, families, and businesses concerned about cybersecurity in the USA and Canada. This is a critical role positioned at the intersection of marketing, sales, and strategy....

  • Head of Brand Marketing

    4 weeks ago

    Kolkata, India Magicminds Full time

    Role-Head of Brand Marketing Exp-4+Years To Apply- We are looking to onboard a Head of Brand Marketing who will drive our brand's growth in the minds of individuals, families, and businesses concerned about cybersecurity in the USA and Canada. This is a critical role positioned at the intersection of marketing, sales, and strategy. The ideal candidate is...

  • Digital Asset Trading Strategist

    2 weeks ago

    Kolkata, West Bengal, India Teesta Investment Pvt. Ltd. Full time

    Job Description:We are Teesta Investment Pvt. Ltd., a pioneering proprietary trading HFT startup that trades and market-makes global digital assets in India. Our team leads the market for various financial instruments and digital currencies, operating with exceptional expertise, knowledge, and global reach.The Role:We are seeking a highly skilled Digital...

  • Head of Marketing

    5 months ago

    Kolkata, India Gee Bee Group Full time

    VA Power and Steels Pvt Ltd, a group company, is a producer of ferro alloys with over 10 years of experience in the industry. Our plant, located near Raigarh, Chattisgarh, has two smelters with a combined capacity of over 16.5 MVA, and is capable of producing approximately 25,000 tonnes of manganese alloys per year. Over 50% of our output is exported through...

  • Regional Trade Marketing Manager

    4 months ago

    Kolkata, India Mars Full time

    JOB DESCRIPTION Job Description: Job Description: Role : RTMM-East Location Location: Kolkata Business Unit: Mars Wrigley Job Purpose: The incumbent will take care of Trade Marketing activities in the region while ensuring that TM's budget is under control. He / She will be responsible for in-store activities to boost the overall...

  • Study Abroad

    3 weeks ago

    Kolkata, India Taksheela Institute Of Education Full time

    About Us :Taksheela is a premier education consultancy focused on securing affordable global education for students worldwide. With expertise in career design and profile building, Taksheela fosters holistic education that aligns with the goals of NEP 2020. Taksheela is committed on making India as the education hub by championing the concept of...

  • Field Sales Executive

    6 months ago

    Kolkata, West Bengal, India Jewel Trade Full time

    **Job Description: - ** **Jewel Trade** is a leading **B2B silver marketplace**, revolutionizing the way businesses in the jewelry industry buy and sell silver products. We are dedicated to providing our clients with exceptional service and innovative solutions. As we continue to expand our market presence, we are seeking a dynamic and results-driven Field...

  • High-Performance Trading Software Developer

    4 weeks ago

    Kolkata, West Bengal, India Teesta Investment Pvt. Ltd. Full time

    About Us: Teesta Investment Pvt. Ltd., a pioneering proprietary trading HFT startup, specializes in global digital assets in India.We lead the market for various financial instruments and digital currencies, operating with exceptional expertise, knowledge, and global reach.We leverage our extensive knowledge of market trends and developments from both...

  • Study Abroad

    3 weeks ago

    Kolkata, India Taksheela Institute Of Education Full time

    About Us :Taksheela is a premier education consultancy focused on securing affordable global education for students worldwide. With expertise in career design and profile building, Taksheela fosters holistic education that aligns with the goals of NEP 2020. Taksheela is committed on making India as the education hub by championing the concept of...