Strategic Business Growth Manager

2 days ago


kanpur, India beBeeRelationships Full time

About the RoleAs a Manager CRM, you will spearhead strategy and execution to engage our ever-growing user base. This key function in marketing for our global business is focused on growing revenue from users who have not previously chosen our offerings.Key ResponsibilitiesOwning quarterly planning, revenue targets, and developing detailed campaign deployment plans for growth initiatives to enhance reactivation metricsWorking closely with creative teams, operations, analytics, business, and tech/engineering teamsUnderstanding the needs of different internal business units and consumer behavior to formulate content and segmentation strategiesConducting experiments on user segmentation & personalization, with proper testing frameworks, and identifying wins for broader implementationMaintaining a healthy balance of growth with user experience for long-term growthNavigating the technical aspects of the CRM platform and maintaining strong relationships with support teams (SFMC)



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