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1 week ago

Gurgaon, India Maatri - The Best Listing and Services Platform for Senior Doctors and Clinics Full time

Position: Google Ads/Meta Ads Specialist – HealthcareLocation: Gurugram Sec 51Experience: 3-4 years (Healthcare industry experience Only)Salary:40k-45kAbout the RoleWe are looking for a results-driven Performance Marketing Specialist with expertise in healthcare marketing to plan, execute, and optimize paid campaigns across digital platforms. The ideal candidate should understand patient acquisition funnels, healthcare compliance, and how to build trust-driven campaigns that deliver measurable ROI.Key ResponsibilitiesPlan, manage, and optimize paid campaigns across  Google Ads, Facebook/Instagram Ads, LinkedIn, and healthcare-specific platforms .Drive  patient leads, appointments, and brand visibility  for healthcare services (clinics, hospitals, doctors, or telehealth).Conduct  keyword research, audience targeting, and competitor analysis  specific to healthcare.Monitor and analyze campaign performance (CTR, CPL, ROAS, Patient Acquisition Cost) and prepare weekly/monthly reports.Optimize landing pages, ad creatives, and funnels for  conversion rate improvement .Work closely with content and design teams to create  ad copies, creatives, and video campaigns  aligned with healthcare guidelines.Ensure all campaigns comply with  healthcare advertising regulations  (Google's healthcare ad policy, Meta restrictions, HIPAA/GDPR).Implement  remarketing & retargeting strategies  to engage potential patients.Manage budgets effectively to maximize ROI while minimizing Cost per Lead (CPL).Stay updated on  healthcare digital marketing trends, tools, and compliance policies .RequirementsBachelor's/Master's in Marketing, Business, or related field.2–5 years of proven experience in  performance marketing , preferably in  healthcare or medical services .Strong knowledge of  Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools .Experience with  lead generation, funnel optimization, and conversion tracking .Understanding of  healthcare patient journey & compliance norms .Excellent analytical skills and ability to interpret campaign data into actionable insights.Strong communication and collaboration skills.Preferred SkillsCertification in  Google Ads / Facebook Blueprint .Experience with  healthcare CRM or patient management systems .Knowledge of  marketing automation platforms  (HubSpot, Zoho, Mailchimp).Ability to handle  multi-location healthcare campaigns  (clinics, hospitals, doctors).

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