Adobe Analytics/Adobe Target Specialist
4 weeks ago
Main Responsibilities:
Lead the implementation and configuration of Adobe Analytics to ensure accurate data collection and reporting.
Collaborate with cross-functional teams to define tracking requirements and implement custom tracking solutions.
Analyze website and campaign performance data using Adobe Analytics to derive actionable insights.
Generate regular reports and dashboards to communicate key metrics and performance trends.
Utilize Adobe Target to design and execute A/B and multivariate tests to optimize website content and user experiences.
Collaborate with UX/UI teams to implement personalized targeting strategies based on user behavior and segmentation.
Required Background:
Bachelor‘s degree in Marketing, IT, Analytics or a related field.
4 to 6 Years years of proven experience in implementing and managing Adobe Analytics and Adobe Target solutions.
Strong analytical skills with expertise in data visualization tools.
Excellent communication and presentation skills to convey complex data insights to non-technical stakeholders.
Ability to work collaboratively in a cross-functional team environment.
Strong project management skills with the ability to manage multiple priorities.
Candidates with Adobe Experience Cloud certifications are preferred.
Candidates with prior experience in Adobe Experience Manager (AEM) will have an added advantage.
Knowledge/interest in capital markets, funds, and asset management will be an added advantage.
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