Adobe Analytics/Adobe Target Specialist
4 weeks ago
- Lead the implementation and configuration of Adobe Analytics to ensure accurate data collection and reporting.- Collaborate with cross-functional teams to define tracking requirements and implement custom tracking solutions.- Analyze website and campaign performance data using Adobe Analytics to derive actionable insights.- Generate regular reports and dashboards to communicate key metrics and performance trends.- Utilize Adobe Target to design and execute A/B and multivariate tests to optimize website content and user experiences.- Collaborate with UX/UI teams to implement personalized targeting strategies based on user behavior and segmentation.
Required Background:
- Bachelor's degree in Marketing, IT, Analytics or a related field.- 4 to 6 Years years of proven experience in implementing and managing Adobe Analytics and Adobe Target solutions.- Strong analytical skills with expertise in data visualization tools.- Excellent communication and presentation skills to convey complex data insights to non-technical stakeholders.- Ability to work collaboratively in a cross-functional team environment.- Strong project management skills with the ability to manage multiple priorities.- Candidates with Adobe Experience Cloud certifications are preferred.- Candidates with prior experience in Adobe Experience Manager (AEM) will have an added advantage.- Knowledge/interest in capital markets, funds, and asset management will be an added advantage.
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Adobe Target
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