Adobe Target

4 weeks ago

Pune, India Capgemini Full time

Title : Adobe Target & Adobe Analytics Specialist

Experience : Must have 5+ Years of experience in Adobe Target & Adobe Analytics

Location : Pune/ Bangalore/ Chennai

Notice: Prefer Early Joiners


Responsibilities:

  • Configure, administer, and operate Adobe Target to build multi-channel campaigns, optimizing user experiences and driving higher ROI.
  • Constructively interact with business stakeholders to understand requirements and translate them into KPI metrics for Adobe Analytics.
  • Assess and audit the current state of platform configurations for both Adobe Target and Adobe Analytics, accelerating remediation plans as needed.
  • Implement and maintain data layers for Adobe Analytics to ensure accurate data collection, collaborating closely with development teams.
  • Create tagging frameworks and deploy tags across websites and mobile applications using Tag Management Systems, ensuring all KPIs are properly tracked.
  • Design and code HTML and JavaScript data collection logic for websites and mobile applications, enhancing data collection capabilities.
  • Monitor the effectiveness of digital campaigns in Adobe Target and Adobe Analytics, iterating strategies to achieve higher ROI and user engagement.
  • Communicate effectively with upstream and downstream teams regarding execution against desired testing strategies and campaign optimizations.
  • Provide consulting for website optimization and customized experience strategies based on findings from optimization tests in Adobe Target and Adobe Analytics.
  • Generate insights from Adobe Analytics reports and lead actions based on findings, communicating results to stakeholders and driving actionable recommendations.
  • Troubleshoot and resolve issues within Adobe Target and Adobe Analytics implementations, collaborating with development teams and external partners as needed.
  • Act as a common channel between development/implementation teams and business teams, translating technical aspects to business requirements and vice versa.
  • Guide and mentor junior associates on technical aspects related to Adobe Analytics and Adobe Target.


Skills & Experience:

  • Advanced knowledge of Adobe Target administration, A/B testing, and user interface development, with hands-on experience in developing user interfaces for large multinational corporations.
  • Hands-on experience with Adobe Analytics, including data collection, reporting, and interpretation, with a strong understanding of digital marketing and data reporting.
  • Proficiency in HTML, CSS, and JavaScript, with intermediate JavaScript skills and experience in event tracking and plugin implementation.
  • Expertise in Tag Management Systems, preferably Adobe Launch or DTM, with experience in configuring end-to-end solutions for Adobe Analytics implementations.
  • Strong analytical and problem-solving skills, with the ability to translate trends from Adobe Analytics reports into actionable insights.
  • Excellent written and verbal communication skills, with the ability to interact effectively with stakeholders and present findings in a clear and concise manner.
  • Experience working in Agile Scrum delivery model and familiarity with Adobe certifications preferred.
  • Ability to work independently, be self-motivated, and dedicated to customer success, with an innovative and solutions-oriented mindset.

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