Adobe Target

4 weeks ago

pune, India Capgemini Full time
Title : Adobe Target & Adobe Analytics Specialist
Experience : Must have 5+ Years of experience in Adobe Target & Adobe Analytics
Location : Pune/ Bangalore/ Chennai
Notice : Prefer Early Joiners
Responsibilities:
Configure, administer, and operate Adobe Target to build multi-channel campaigns, optimizing user experiences and driving higher ROI.
Constructively interact with business stakeholders to understand requirements and translate them into KPI metrics for Adobe Analytics.
Assess and audit the current state of platform configurations for both Adobe Target and Adobe Analytics, accelerating remediation plans as needed.
Implement and maintain data layers for Adobe Analytics to ensure accurate data collection, collaborating closely with development teams.
Create tagging frameworks and deploy tags across websites and mobile applications using Tag Management Systems, ensuring all KPIs are properly tracked.
Design and code HTML and JavaScript data collection logic for websites and mobile applications, enhancing data collection capabilities.
Monitor the effectiveness of digital campaigns in Adobe Target and Adobe Analytics, iterating strategies to achieve higher ROI and user engagement.
Communicate effectively with upstream and downstream teams regarding execution against desired testing strategies and campaign optimizations.
Provide consulting for website optimization and customized experience strategies based on findings from optimization tests in Adobe Target and Adobe Analytics.
Generate insights from Adobe Analytics reports and lead actions based on findings, communicating results to stakeholders and driving actionable recommendations.
Troubleshoot and resolve issues within Adobe Target and Adobe Analytics implementations, collaborating with development teams and external partners as needed.
Act as a common channel between development/implementation teams and business teams, translating technical aspects to business requirements and vice versa.
Guide and mentor junior associates on technical aspects related to Adobe Analytics and Adobe Target.
Skills & Experience:
Advanced knowledge of Adobe Target administration, A/B testing, and user interface development, with hands-on experience in developing user interfaces for large multinational corporations.
Hands-on experience with Adobe Analytics, including data collection, reporting, and interpretation, with a strong understanding of digital marketing and data reporting.
Proficiency in HTML, CSS, and JavaScript, with intermediate JavaScript skills and experience in event tracking and plugin implementation.
Expertise in Tag Management Systems, preferably Adobe Launch or DTM, with experience in configuring end-to-end solutions for Adobe Analytics implementations.
Strong analytical and problem-solving skills, with the ability to translate trends from Adobe Analytics reports into actionable insights.
Excellent written and verbal communication skills, with the ability to interact effectively with stakeholders and present findings in a clear and concise manner.
Experience working in Agile Scrum delivery model and familiarity with Adobe certifications preferred.
Ability to work independently, be self-motivated, and dedicated to customer success, with an innovative and solutions-oriented mindset.

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