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Adobe Analytics/Adobe Target Specialist
2 months ago
Main Responsibilities:
- Lead the implementation and configuration of Adobe Analytics to ensure accurate data collection and reporting.
- Collaborate with cross-functional teams to define tracking requirements and implement custom tracking solutions.
- Analyze website and campaign performance data using Adobe Analytics to derive actionable insights.
- Generate regular reports and dashboards to communicate key metrics and performance trends.
- Utilize Adobe Target to design and execute A/B and multivariate tests to optimize website content and user experiences.
- Collaborate with UX/UI teams to implement personalized targeting strategies based on user behavior and segmentation.
Required Background:
- Bachelor's degree in Marketing, IT, Analytics or a related field.
- 4 to 6 Years years of proven experience in implementing and managing Adobe Analytics and Adobe Target solutions.
- Strong analytical skills with expertise in data visualization tools.
- Excellent communication and presentation skills to convey complex data insights to non-technical stakeholders.
- Ability to work collaboratively in a cross-functional team environment.
- Strong project management skills with the ability to manage multiple priorities.
- Candidates with Adobe Experience Cloud certifications are preferred.
- Candidates with prior experience in Adobe Experience Manager (AEM) will have an added advantage.
- Knowledge/interest in capital markets, funds, and asset management will be an added advantage.
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