Adobe Analytics

1 day ago

Pune, India Netcentric Full time

Company Description

Cognizant Netcentric is an award-winning Adobe Global Alliance Partner and a recognized expert in the Adobe Experience Cloud. We deliver digital solutions for the world’s greatest brands by unlocking the full potential of this cutting-edge technology. We work with our clients at any stage of their digital transformation journey - from digital strategy to solutions development through to operational support - enabling them to stay ahead of the game. Our clients’ success is ours, which means we’re growing.

Our culturally diverse community with its representatives of different nationalities from all across the world, 1500+ professionals and 500+ Adobe certifications are based Globally.

We come to work every day knowing we’re part of the solution to the most complex challenges brands have ever faced: digital transformation. We empower our employees to use their creativity, looking beyond tools and technology to unlock the full potential of the Adobe Experience Cloud.

As part of the Cognizant Digital Business, we reap the benefits of combined expertise and access to multidisciplinary teams, forging ahead to become a leading customer experience player.

**Job Description**:
Position Summary:
The Enterprise Marketing Technology Data Collection Team is dedicated to capturing data from interactions with CVS Health and making that data available throughout the organization to update customer profiles, inform optimization opportunities, and activate responsive touchpoints for the customer. Leveraging cutting edge technology and analytics, as a Data Collection Lead you will be on the forefront of maintaining our most precious asset (the data) through leading the continued development of our event tracking process, advising on strategy related to implementation based on analytics/reporting goals, assisting and supporting developers in the implementation/instrumentation process through technical writing/meetings/chat/documentation, training yourself and other developers on leading tools for measuring customer interactions.

The MarTech Data team plays an integral part in establishing an enterprise data strategy that will enable all other teams to leverage marketing data as part of their work: informing marketing analytics and performance analytics functions, driving ongoing customer journey analytics and optimization, and leveraged in models to drive improved ability to meet members’ needs.

**Responsibilities**:

- Support ability the ability to report on Product OKRs or KPIs/Data Science objectives by proper instrumentation of tools
- Leverage a tag management system to ensure interaction data is tracked by our web analytics and cx measurement tools, as well as deployment of technology to optimize all aspects of a customer’s experience (including marketing, merchandising, and optimization tools)
- Guiding Product Teams in the development of tracking requirement documents and translating those documents into technical specifications for implementation
- Trouble shooting issues as they arise within scrum teams doing the implementation work
- Manages personal resources efficiently to complete assigned projects accurately and on time
- Willing to learn new techniques, tools and approaches and in turn train others on these skills
- Participates in the development of project plans and timelines.
- Responsible for commitments to quality and on-time deliverables.
- Motivated and is willing to understand and probe into technical details and data irregularities.

Required Qualifications:
At least 2 years of experience with web analytics tools and tag management platforms

Preferred Qualifications:

- Extensive experience implementing and configuring a mobile/web event tracking solution such as Adobe Analytics is a must
- Relevant technical experience with an emphasis on writing technical documentation for web analytics, marketing analytics, and cx analytics tool is a is a must
- Technical development abilities (JavaScript, SQL, etc.)
- Experience with Data Visualization tools (Tableau, d3.js, Bokeh Python, Adobe Analytics, etc.)
- Experience with data querying languages and tools to aid in analysis dataset development
- Demonstrated analytical and problem-solving skills.
- Demonstrated written and verbal communication skills.
- Able to present to various audiences.
- Experience creating and writing training materials for new/existing developers
- Strong knowledge of Adobe Stack (Adobe Analytics, Adobe Launch/DTM, Adobe WebSDK, Adobe Target, Adobe Experience Platform, etc.)
- Proven skills in managing teams and multiple projects

**Qualifications**:
Education:
Bachelor's Degree or equivalent experience

Additional Information
**At Cognizant Netcentric,** you get**:

- Full time employment (Permanent contract)
- Medical Insurance per Cognizant Policy
- Learning & Development opportunities
- Holistic Employee Well-being approach
- Compensatory work off for working on holidays
- Annual leave poli

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