Adobe Analytics/Adobe Target Specialist

1 month ago


Pune, India Acuity Knowledge Partners Full time

Main Responsibilities:


  • Lead the implementation and configuration of Adobe Analytics to ensure accurate data collection and reporting.
  • Collaborate with cross-functional teams to define tracking requirements and implement custom tracking solutions.
  • Analyze website and campaign performance data using Adobe Analytics to derive actionable insights.
  • Generate regular reports and dashboards to communicate key metrics and performance trends.
  • Utilize Adobe Target to design and execute A/B and multivariate tests to optimize website content and user experiences.
  • Collaborate with UX/UI teams to implement personalized targeting strategies based on user behavior and segmentation.


Required Background:


  • Bachelor's degree in Marketing, IT, Analytics or a related field.
  • 4 to 6 Years years of proven experience in implementing and managing Adobe Analytics and Adobe Target solutions.
  • Strong analytical skills with expertise in data visualization tools.
  • Excellent communication and presentation skills to convey complex data insights to non-technical stakeholders.
  • Ability to work collaboratively in a cross-functional team environment.
  • Strong project management skills with the ability to manage multiple priorities.
  • Candidates with Adobe Experience Cloud certifications are preferred.
  • Candidates with prior experience in Adobe Experience Manager (AEM) will have an added advantage.
  • Knowledge/interest in capital markets, funds, and asset management will be an added advantage.

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