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Head of Sales Marketing

1 month ago

Roorkee, Uttarakhand, India Angia RX Life Science Pvt. Ltd. Full time
Job Description

Job Overview:

We are looking for an experienced and results-driven Head of Marketing to lead our pharmaceutical marketing efforts. The ideal candidate will be responsible for developing and executing strategic marketing plans to drive growth, enhance brand positioning, and ensure the successful launch and promotion of pharmaceutical products. The role requires in-depth industry knowledge, strong leadership, and the ability to navigate complex regulatory environments.

Key Responsibilities:

Strategic Marketing Leadership:

- Develop and implement comprehensive marketing strategies that align with company objectives and market needs.
- Lead the marketing team in creating and executing product launch plans, brand positioning, and promotional activities.
- Analyze market trends, competitor activities, and customer insights to identify growth opportunities.
- Collaborate with cross-functional teams, including sales, regulatory, medical affairs, and R&D, to ensure cohesive marketing efforts.

Product Management:

- Oversee the lifecycle management of pharmaceutical products, from launch to maturity.
- Ensure accurate and compliant messaging in all marketing materials, in line with industry regulations (e.g., FDA, EMA guidelines).
- Conduct market research to assess customer needs and inform product positioning and messaging.

Digital and Traditional Marketing:

- Develop multi-channel marketing campaigns, including digital marketing (SEO, SEM, social media, email marketing) and traditional methods (print, events, and conferences).
- Optimize digital platforms, including the companys website, to enhance customer engagement and lead generation.
- Manage content creation for scientific publications, whitepapers, case studies, and promotional materials.

Sales Support and Collaboration:

- Work closely with the sales team to develop tools and resources that support their efforts, such as sales kits, presentations, and training materials.
- Participate in key sales meetings and provide marketing insights to enhance sales strategies.

Brand Management:

- Strengthen brand equity by ensuring consistent messaging across all touchpoints.
- Manage relationships with key stakeholders, including healthcare professionals, regulatory bodies, and industry partners.

Budget Management:

- Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve marketing objectives.
- Evaluate ROI on marketing campaigns and adjust strategies as needed.

Compliance and Regulatory Adherence:

- Ensure all marketing activities comply with industry regulations and ethical standards.
- Stay updated on regulatory changes and adjust marketing strategies accordingly.

Leadership and Team Development:

- Lead, mentor, and develop the marketing team, fostering a culture of continuous learning and high performance.
- Set clear goals and KPIs for the team and ensure alignment with company objectives.

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