Manager – Brand Alliances

3 weeks ago

Bengaluru India Trending Alive Full time

Job Description

Role Overview

As the Manager Brand Alliances & Partnerships at Trending Alive, you will be at the forefront of driving new business and revenue opportunities through high-impact brand collaborations and strategic partnerships. This is a target-driven role that requires a strong understanding of the brand ecosystem, an entrepreneurial mindset, and a proven track record in business development within the agency, media buying, or digital content space. You will play a pivotal role in identifying and closing new business opportunities across categories to fuel the next phase of growth at Trending Alive.

Key Responsibilities

- Proactively identify and convert new brand partnerships, media alliances, and revenue opportunities
- Build and pitch strategic solutions tailored to client needs using Trending Alives 360 service suite (Digital, Influencer Marketing, Events, Celebrity, Activations)
- Drive the entire partnership cycle: prospecting, pitching, pricing, proposal writing, negotiation, and closure
- Meet and exceed monthly/quarterly sales and revenue targets through consistent business development efforts
- Leverage your agency/media buying/digital content experience to build strong relationships with brand managers, media planners, and marketing heads
- Collaborate with internal creative, strategy, and production teams to craft compelling partnership narratives
- Continuously track market trends, competitor moves, and emerging brand collaboration formats
- Represent Trending Alive in industry interactions, client meetings, and pitch presentations
- Maintain a robust sales pipeline and provide regular reporting on KPIs using CRM and dashboards

Who You Are

- A go-getter with 48 years of experience in business development, client servicing, or partnerships roles in a marketing agency, media agency, or digital content setup
- Proven success in achieving business development or sales targets, preferably in the media buying, brand partnerships, or content monetization space
- Strong industry network with brands, agencies, and media planners, especially across lifestyle, FMCG, fashion, tech, and youth-centric categories
- Excellent communicator with strong negotiation and interpersonal skills
- Comfortable working in a fast-paced, hybrid environment with travel as needed

Why Join Us

- Be a part of an award-winning experiential marketing agency with a strong national footprint
- Lead new growth and shape the brand partnership strategy for a rapidly expanding business
- Work with a dynamic and creative team that pushes boundaries to deliver standout brand experiences
- Competitive compensation and performance-based incentives

About Trending Alive

Trending Alive is an award-winning 360 Experiential Marketing Agency, delivering concepts with high engagement. We specialize in Digital Activations, Influencer Marketing, BTL/ATL Activations, Corporate Events, Celebrity Management, and Retail Branding. With headquarters in Mumbai and branch offices in Kolkata and Bangalore, we are backed by a pan-India partner network and a passionate team of creative thinkers and executors.

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