Head Of Product-led Growth

Location San Ramon CA Company Overview Flosum is a 25M B2B SaaS company on a mission to empower organizations with seamless DevOps and backup solutions for Salesforce We are the leader in AI-powered Salesforce DevOps delivering a unified platform for DevOps data migration and backup restore - all built natively on the Salesforce platform Trusted by thousands of global brands Flosum helps enterprises modernize their Salesforce development processes with security compliance and efficiency at the forefront As an independent founder-led company Flosum is driven by one goal customer success - every innovation and feature is designed to delight users and solve real-world challenges in Salesforce DevOps The Opportunity We are launching a new product and embracing a product-led growth strategy for the first time - and we need a visionary Head of Product-Led Growth to spearhead this journey In this high-impact role you will define and execute our PLG strategy from the ground up initially as a hands-on individual contributor and over time building and leading a team You ll work at the strategic crossroads of Product Marketing Sales and Customer Success to make our product the engine of Flosum s next stage of growth Your mandate drive user acquisition activation retention and expansion by crafting an exceptional in-product experience that converts users into passionate champions This is a unique chance to shape how a fast-growing Salesforce DevOps platform reaches its next 10 000 users - and to play a pivotal role in Flosum s growth story Key Responsibilities Strategic PLG Leadership Develop and implement a comprehensive product-led growth roadmap goals KPIs and initiatives aligned with Flosum s business objectives and new product launch Define the vision for how our product will drive scalable self-sufficient growth User Onboarding Activation Design frictionless self-serve user journeys - from signup to the aha moment - that rapidly demonstrates value Optimize in-app onboarding flows tutorials and messaging to maximize user activation and minimize time-to-value Growth Loops Conversion Build in-product growth loops virality referral programs usage-driven expansions and optimize the free-to-paid funnel Champion a smooth free-trial or freemium to paid conversion path tailored to enterprise Salesforce customers ensuring high trial-to-customer conversion rates Experimentation Optimization Establish a culture of continuous experimentation Run A B tests and data-driven growth experiments on features in-app prompts pricing packaging and campaigns to systematically improve key metrics sign-ups activation rate retention MAUs PQLs etc Leverage product analytics to glean insights and iterate quickly based on what s working Cross-Functional Collaboration Work closely with Product Management and Engineering to influence the product roadmap with growth-oriented enhancements e g viral features usage telemetry Partner with Marketing on growth campaigns and with Sales CS to seamlessly hand off product-qualified leads and upsell opportunities Ensure alignment between PLG initiatives and broader go-to-market efforts creating a cohesive customer journey Metrics Ownership Own and monitor the health of the self-serve funnel and product engagement Dive deep into analytics dashboards to track KPIs like user acquisition cost activation feature adoption conversion and expansion revenue and churn Communicate progress learnings and recommendations to the leadership team on a regular basis tying product engagement to revenue outcomes Customer Advocacy Be the internal champion for our users Research and understand the needs of Salesforce developers admins and IT leaders using Flosum Gather feedback qualitatively and quantitatively to inform growth priorities Ensure customer empathy and value delivery remain central as we optimize for growth Requirements Experience Domain Knowledge 5 years of experience in product management growth or related roles at high-performing SaaS companies with a proven track record in product-led growth Experience driving self-serve user acquisition and conversion free trial freemium or similar models is highly desired Familiarity with developer tools or enterprise B2B software Salesforce ecosystem experience is a plus Strategic Hands-On Ability to think strategically about growth at a high level while also diving into the details of execution You can craft a vision and roll up your sleeves to build experiments analyze user flows and iterate Entrepreneurial mindset with comfort in ambiguity - you excel at building from scratch Data-Driven Analytical Deep understanding of SaaS metrics and user lifecycle funnels Skilled in using analytics and engagement tools e g Amplitude Mixpanel Google Analytics Pendo to inform decisions You measure what matters define event tracking and interpret data to find opportunities Cross-Functional Leadership Excellent collaboration and communication skills You ve effectively partnered with product engineering marketing and sales teams to drive growth initiatives Able to articulate ideas and rally teams around experiments and new initiatives Customer-Centric Creative Obsessed with understanding user needs and delivering an exceptional experience Creative problem-solving ability to remove friction in the user journey A B testing user research and iterative design are second nature to you Results-Oriented Bias for action with a focus on impact Demonstrated ability to drive meaningful KPIs - whether it s increasing activation improving conversion rates or boosting expansion revenue You take ownership of outcomes and persistently optimize until goals are met Leadership Mentorship For future team building Experience mentoring or leading other product growth professionals is a plus You have the potential to grow into a people leader with the ability to hire inspire and develop a high-performing growth team over time Benefits High-Impact Role Career Growth This is a ground-floor opportunity to shape Flosum s PLG engine and make a direct mark on our success As the first Product-Led Growth hire you ll have a visible role with executive support Successful execution will pave the way for you to build and lead a team as we scale expanding your leadership responsibilities over time Supportive Empowering Culture Flosum s leadership is fully bought-in on product-led growth and will equip you with the resources and autonomy needed to innovate You ll have direct access to senior executives and collaboration across departments to quickly implement high-impact ideas We foster a culture of trust innovation and continuous learning - you ll be joining a team that values experimentation and isn t afraid to fail fast and learn Mission-Driven Environment You ll work on a product that customers love and rely on to accelerate their Salesforce development We are customer-obsessed and quality-driven so your efforts to improve the product experience will be met with enthusiasm and pride Join a company where your work truly matters - to the team to our users and to the future of how Salesforce DevOps is done Flosum is excited to welcome a growth leader who can combine the vision of a strategist with the execution savvy of a builder If you re eager to drive the next chapter of a product-led success story at a scaling SaaS company we d love to hear from you Apply today to shape the future of growth at Flosum Flosum is an equal opportunity employer We celebrate diversity and are committed to creating an inclusive environment for all employees No recruiters or agencies please