Head of Product-Led Growth

Location: San Ramon, CA Company Overview Flosum is a $25M+ B2B SaaS company on a mission to empower organizations with seamless DevOps and backup solutions for Salesforceflosum.com. We are the leader in AI-powered Salesforce DevOps, delivering a unified platform for DevOps, data migration, and backup & restore – all built natively on the Salesforce platform. Trusted by thousands of global brands, Flosum helps enterprises modernize their Salesforce development processes with security, compliance, and efficiency at the forefront. As an independent, founder-led company, Flosum is driven by one goal: customer success – every innovation and feature is designed to delight users and solve real-world challenges in Salesforce DevOps. The Opportunity We are launching a new product and embracing a product-led growth strategy for the first time – and we need a visionary Head of Product-Led Growth to spearhead this journey. In this high-impact role, you will define and execute our PLG strategy from the ground up, initially as a hands-on individual contributor and, over time, building and leading a team. You’ll work at the strategic crossroads of Product, Marketing, Sales, and Customer Success to make our product the engine of Flosum’s next stage of growth. Your mandate: drive user acquisition, activation, retention, and expansion by crafting an exceptional in-product experience that converts users into passionate champions. This is a unique chance to shape how a fast-growing Salesforce DevOps platform reaches its next 10,000 users – and to play a pivotal role in Flosum’s growth story. Key Responsibilities - Strategic PLG Leadership: Develop and implement a comprehensive product-led growth roadmap (goals, KPIs, and initiatives) aligned with Flosum’s business objectives and new product launch. Define the vision for how our product will drive scalable, self-sufficient growth. - User Onboarding & Activation: Design frictionless self-serve user journeys – from signup to the “aha” moment – that rapidly demonstrates value. Optimize in-app onboarding flows, tutorials, and messaging to maximize user activation and minimize time-to-value. - Growth Loops & Conversion: Build in-product growth loops (virality, referral programs, usage-driven expansions) and optimize the free-to-paid funnel. Champion a smooth free-trial or freemium to paid conversion path tailored to enterprise Salesforce customers, ensuring high trial-to-customer conversion rates. - Experimentation & Optimization: Establish a culture of continuous experimentation. Run A/B tests and data-driven growth experiments on features, in-app prompts, pricing/packaging, and campaigns to systematically improve key metrics (sign-ups, activation rate, retention, MAUs, PQLs, etc.). Leverage product analytics to glean insights and iterate quickly based on what’s working. - Cross-Functional Collaboration: Work closely with Product Management and Engineering to influence the product roadmap with growth-oriented enhancements (e.g. viral features, usage telemetry). Partner with Marketing on growth campaigns and with Sales/CS to seamlessly hand off product-qualified leads and upsell opportunities. Ensure alignment between PLG initiatives and broader go-to-market efforts, creating a cohesive customer journey. - Metrics Ownership: Own and monitor the health of the self-serve funnel and product engagement. Dive deep into analytics dashboards to track KPIs like user acquisition cost, activation %, feature adoption, conversion and expansion revenue, and churn. Communicate progress, learnings, and recommendations to the leadership team on a regular basis, tying product engagement to revenue outcomes. - Customer Advocacy: Be the internal champion for our users. Research and understand the needs of Salesforce developers, admins, and IT leaders using Flosum. Gather feedback qualitatively and quantitatively to inform growth priorities. Ensure customer empathy and value delivery remain central as we optimize for growth. Requirements - Experience & Domain Knowledge: 5+ years of experience in product management, growth, or related roles at high-performing SaaS companies, with a proven track record in product-led growth. Experience driving self-serve user acquisition and conversion (free trial, freemium, or similar models) is highly desired. Familiarity with developer tools or enterprise B2B software (Salesforce ecosystem experience is a plus). - Strategic & Hands-On: Ability to think strategically about growth at a high level while also diving into the details of execution. You can craft a vision and roll up your sleeves to build experiments, analyze user flows, and iterate. Entrepreneurial mindset with comfort in ambiguity – you excel at building from scratch. - Data-Driven & Analytical: Deep understanding of SaaS metrics and user lifecycle funnels. Skilled in using analytics and engagement tools (e.g. Amplitude, Mixpanel, Google Analytics, Pendo) to inform decisions. You measure what matters, define event tracking, and interpret data to find opportunities. - Cross-Functional Leadership: Excellent collaboration and communication skills. You’ve effectively partnered with product, engineering, marketing, and sales teams to drive growth initiatives. Able to articulate ideas and rally teams around experiments and new initiatives. - Customer-Centric & Creative: Obsessed with understanding user needs and delivering an exceptional experience. Creative problem-solving ability to remove friction in the user journey. A/B testing, user research, and iterative design are second nature to you. - Results-Oriented: Bias for action with a focus on impact. Demonstrated ability to drive meaningful KPIs – whether it’s increasing activation %, improving conversion rates, or boosting expansion revenue. You take ownership of outcomes and persistently optimize until goals are met. - Leadership & Mentorship: (For future team building) Experience mentoring or leading other product/growth professionals is a plus. You have the potential to grow into a people leader, with the ability to hire, inspire, and develop a high-performing growth team over time. Benefits - High-Impact Role & Career Growth: This is a ground-floor opportunity to shape Flosum’s PLG engine and make a direct mark on our success. As the first Product-Led Growth hire, you’ll have a visible role with executive support. Successful execution will pave the way for you to build and lead a team as we scale, expanding your leadership responsibilities over time. - Supportive, Empowering Culture: Flosum’s leadership is fully bought-in on product-led growth and will equip you with the resources and autonomy needed to innovate. You’ll have direct access to senior executives and collaboration across departments to quickly implement high-impact ideas. We foster a culture of trust, innovation, and continuous learning – you’ll be joining a team that values experimentation and isn’t afraid to fail fast and learn. - Mission-Driven Environment: You’ll work on a product that customers love and rely on to accelerate their Salesforce development. We are customer-obsessed and quality-driven, so your efforts to improve the product experience will be met with enthusiasm and pride. Join a company where your work truly matters – to the team, to our users, and to the future of how Salesforce DevOps is done. Flosum is excited to welcome a growth leader who can combine the vision of a strategist with the execution savvy of a builder. If you’re eager to drive the next chapter of a product-led success story at a scaling SaaS company, we’d love to hear from you Apply today to shape the future of growth at Flosum. 🚀 Flosum is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. (No recruiters or agencies, please.)