Senior HR Manager

Job Description

About the Company:

Channelling Bees is a fast-growing advertising company specializing in digital out-of-home (DOOH) media. With a network of strategically placed high-impact digital LED screens across Chennai, we enable businesses to amplify their brand visibility. Our operations are built on innovation, compliance, and service excellence.

Job Summary:

We are seeking an accomplished and dynamic Senior HR Professional with at least 10 years of experience in the Outdoor Hoardings or OOH Advertising industry. The candidate will lead all HR functions with a strategic and hands-on approachbalancing workforce planning, compliance, performance management, field team coordination, and organizational development.

This role requires deep knowledge of managing blue-collar, field, and office staff, alongside the ability to align HR practices with fast-paced, deadline-driven campaign rollouts.

Industry: Outdoor Hoardings / Out-of-Home (OOH) Advertising

Experience: 10+ Years (Mandatory experience in OOH or similar field-intensive industries)

Location: Chennai

Department: Human Resources

Reports To: Managing Director / CEO

Key Responsibilities:

Strategic HR Leadership

Develop and execute HR strategies aligned with business goals across sales, operations, creative, and field deployment teams.

Provide HR guidance to senior leadership on organizational structure, workforce planning, and policy frameworks.

Talent Acquisition & Workforce Planning

Lead recruitment for all functions: creative, operations, field (installers, technicians), logistics, sales, and admin.

Develop talent pipelines for high-volume, short-notice project-based hires.

Optimize manpower deployment based on campaign demands and site schedules.

Employee Relations & Performance Management

Foster a high-performance culture through structured appraisals, KPIs, and performance metrics.

Manage employee grievances, engagement activities, and retention strategies for both field and office employees.

Build strong internal communication channels between head office and site-level teams.

Compliance & Risk Management

Ensure full compliance with all labor laws: PF, ESI, Shops & Establishment Act, Contract Labor Act, etc.

Liaise with legal advisors and ensure compliance in vendor/contractor onboarding and labor deployment.

Monitor workplace safety policies, particularly for on-ground field teams and high-risk hoarding installations.

Payroll & HR Operations

Oversee payroll for permanent and contract staff.

Monitor HRMIS/ERP data management, attendance, and leave tracking systems.

Manage budgets for manpower and HR departmental costs.

Learning & Development

Identify training gapsparticularly safety, technical skills, and site conduct for field staff.

Organize leadership, compliance, and soft skill training for mid-level managers and team leads.

Vendor & Contract Labor Management

Handle contractor relationships, onboarding, documentation, and audits.

Standardize SOPs and checklists for site crew management, including shift planning, safety briefings, and daily reporting.

Qualifications:

Masters in Human Resources / MBA-HR / PGDM-HR (preferred).

10+ years of HR experience, with minimum 5 years in the OOH, advertising, media, construction, logistics, or similar sectors.

Strong understanding of statutory compliances and HR best practices for field-heavy operations.

Excellent leadership, negotiation, and crisis-management skills.

Key Competencies:

Strategic Thinking & Execution

Field Workforce Management

Statutory & Legal Compliance

Cross-Functional Coordination (Sales, Ops, Creative)

Conflict Resolution

Change Management

ERP/HRMS Proficiency

Work Environment:

Fast-paced, deadline-oriented, field-and-office blended environment.

Occasional travel to field locations, media sites, and vendor meetings.

Will be expected to handle operational HR matters beyond regular office hours during campaign rolloutsoremergencies.

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