Performance Marketing Specialist

3 days ago

Mohali Punjab Chandigarh, India ZOUMA CONSULTING SERVICES Full time

Performance Marketing Specialist Meta Google Ads Expert Location City Country Employment Type Full-time About Us We are a premium private healthcare provider specialising in delivering world-class treatments and patient experiences We re looking for a Performance Marketing Specialist who can drive lead generation and growth through paid digital channels Key Responsibilities Manage optimise and scale paid campaigns across Google Ads and Meta Facebook Instagram Conduct keyword research audience targeting bidding strategies and remarketing to maximise ROI Ensure all advertising complies with UK healthcare advertising regulations e g Advertising Standards Authority ASA General Medical Council GMC Focus on conversion rate optimisation CRO - turning ad clicks into meaningful healthcare leads bookings Track and report key metrics cost per lead conversion rate ROI campaign performance and insights Collaborate with creative content and marketing ops teams to A B test creatives landing pages and offers Use tools such as Google Ads Meta Ads Manager GA4 SEMrush Hotjar to monitor and optimise campaigns Requirements Proven experience 3-5 years running Google Ads Meta Ads campaigns ideally in healthcare or lead-gen industries Deep understanding of UK healthcare advertising compliance ASA GMC or equivalent global standards Strong analytical skills ability to interpret data and act quickly Hands-on experience with Google Ads Meta Ads Manager GA4 SEMrush Hotjar Excellent communication skills comfortable working cross-functionally Bachelor s degree in Marketing Digital Media or equivalent Desirable Certification in Google Ads Meta Blueprint Benefits Competitive salary performance bonus Opportunity to work in a rapidly-growing private healthcare setting Modern tools and data-driven environment Learning development opportunities in digital marketing healthcare

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