Marketing Operations

6 days ago

Mohali Punjab Chandigarh, India ZOUMA CONSULTING SERVICES Full time

Marketing Operations CRM Automation Specialist Location Mohali Employment Type Full-time About Us We are an innovative private healthcare provider focused on seamless patient journeys We re looking for a Marketing Operations CRM Automation Specialist to orchestrate our systems automation and lead-journey workflows from ads to booking to follow-up Key Responsibilities Manage our CRM system e g HubSpot Zoho Salesforce to ensure accurate lead tracking segmentation and lifecycle management Build and maintain automated workflows email SMS WhatsApp follow-ups to nurture leads and convert them into bookings Implement tracking UTM parameters dashboards and campaign reporting link ad campaigns CRM booking follow-up to provide a full-funnel view Integrate marketing systems ads platforms CRM analytics booking tools to ensure smooth operations Provide performance analytics and insights to management conversion tracking funnel metrics reporting on lead-to-patient journey Work with tools like HubSpot Zapier Google Data Studio Power BI Twilio API for automation and reporting Requirements 2-4 years of experience in marketing operations CRM automation preferably within healthcare or lead-gen environment Hands-on experience with a major CRM HubSpot Zoho Salesforce and automation tools such as Zapier Good understanding of UTM tracking data dashboards funnel metrics and analytics Proficiency in reporting tools Google Data Studio Power BI or similar Strong technical aptitude and ability to collaborate with marketing ops IT teams Bachelor s degree in Marketing Business Data Analytics or similar Certification in marketing automation or CRM is a plus Benefits Competitive pay and benefits Opportunity to build and shape our marketing systems and processes in a high-performing environment Exposure to full funnel marketing in a patient-centric healthcare business Learning opportunities in automation analytics and technology

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