Performance Marketing Specialist

2 weeks ago

Mohali, Punjab, India HardyPaw Full time ₹ 5,00,000 - ₹ 15,00,000 per year

About HardyPaw

HardyPaw
is on a mission to improve the lives of pets and their owners by offering top-quality wellness and grooming products via our fast-growing e-commerce store. As a digitally native brand, we are laser-focused on growth, retention, and performance — and we're looking for a data-obsessed
Performance Marketer
to help scale our paid media efforts across platforms.

Role Summary

We're seeking a results-driven
Performance Marketing Specialist
with 5+ years of experience in e-commerce marketing. In this role, you'll be responsible for planning, executing, and optimizing paid campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other performance channels. You'll bring a strong analytical mindset and a creative eye for building ad funnels that convert – all while staying aligned with HardyPaw's brand tone and audience.

Key Responsibilities

Paid Media Strategy & Execution

Own and manage end-to-end performance campaigns across:

  • Meta Ads (FB/IG)
    – Retargeting, Prospecting, Dynamic Catalog Ads
  • Google Ads
    – Search, Shopping, Display, and Performance Max
  • TikTok Ads
    ,
    YouTube
    , and emerging DTC platforms as applicable
  • Develop full-funnel media strategies: cold traffic, retargeting, and post-purchase nurture flows.

Data Analysis & Optimization

  • Monitor campaign performance daily with KPIs including ROAS, CPA, CTR, CVR, and LTV.
  • Perform A/B testing on ad creatives, headlines, audiences, and landing pages.
  • Use insights to adjust bidding strategies, budgets, and targeting in real-time.

Audience & Funnel Management

  • Build and segment high-performing custom and lookalike audiences.
  • Optimize customer acquisition cost (CAC) by refining funnel stages from ad click to checkout.
  • Collaborate with retention/CRM teams to align acquisition with post-purchase engagement.

Creative Direction & Ad Production

  • Brief and collaborate with designers, UGC creators, and copywriters to produce high-converting ad creatives.
  • Use insights to continuously iterate on creative strategy – especially for video and mobile-first formats.
  • Stay ahead of creative trends in pet and wellness advertising.

Budgeting & Forecasting

  • Manage monthly and quarterly budgets efficiently.
  • Forecast ad spend, revenue, and performance outcomes across channels.
  • Maximize ROI while testing and scaling new opportunities.

Collaboration & Communication

  • Work closely with the SEO, content, and product teams to ensure a cohesive brand message across paid and organic efforts.
  • Report campaign insights and learnings to stakeholders in a clear, actionable format.

Qualifications

  • 5+ years of experience in e-commerce performance marketing (DTC/Shopify brands preferred).
  • Proven success managing 5- to 6-figure monthly ad budgets with strong ROAS.
  • Expertise in Meta Ads Manager, Google Ads, and TikTok Ads Manager.
  • Strong analytical skills – ability to work with GA4, attribution tools, and Shopify reports.
  • Familiarity with UGC, DPA (dynamic product ads), and landing page optimization.

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