Performance Marketing Specialist
1 day ago
Job Title: Performance Marketing Specialist
Department: Digital Marketing
Experience Required: 4–5 Years
Location: Mohali
Employment Type: Full-Time
About the Role
We are seeking a results-driven Performance Marketing Specialist with 4–5 years of hands-on experience to strengthen our digital performance team. The ideal candidate will be responsible for executing growth-focused digital campaigns, analyzing performance data, and ensuring optimal ROI across digital channels. You will work closely with clients and cross-functional teams to drive measurable business outcomes.
Key Responsibilities
- Acting as a bridge between clients and internal teams for campaign strategy, execution, and reporting.
- Optimizing campaigns to achieve key performance indicators such as CPA, ROAS, CTR, and conversion rate.
- Managing ad budgets, audience segmentation, and bidding strategies across various platforms.
- Tracking and analyzing campaign analytics, then preparing detailed performance reports.
- Coordinating creatives, landing pages, and A/B testing processes for continuous improvement.
- Staying updated on emerging digital marketing trends and platform updates to drive innovation.
Required Skills & Qualifications
- Planning, executing, and monitoring end-to-end performance campaigns.
- Analyzing campaign data to identify insights and suggest optimization tactics.
- Managing client communication, strategy reviews, and performance evaluations.
- Preparing weekly and monthly campaign performance reports.
- Ensuring timely and budget-compliant campaign delivery.
Job Type: Full-time
Pay: ₹700, ₹1,000,000.00 per year
Work Location: In person
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