Performance Marketing

1 day ago

Mohali, Punjab, India Augmentive Business 7 Solution Full time ₹ 4,80,000 - ₹ 5,40,000 per year
Job Title: Performance Marketing / Digital Marketing Specialist

Employment Type: Full-Time — Remote (Work From Home)

Shift: Night Shift (US Timings)

Experience Required: Minimum 4–5 Years

Salary Range: ₹40,000 – ₹45,000 CTC per month

Notice Period: Immediate Joiners Preferred

About the Role

We are looking for a highly skilled, ROI-driven Performance Marketing / Digital Marketing Specialist with a proven track record in multi-country lead generation across the USA, UK, Canada, Australia, New Zealand & Dubai.

This is a strategic and execution-heavy role ideal for someone who can independently build, optimize, and scale omnichannel lead-generation systems across diverse service verticals, including:

Healthcare Support ServicesRemote Staffing / Dedicated Remote ProfessionalsWebsite & Mobile App DevelopmentCybersecurity ServicesSEO & Digital Marketing ServicesDigital Content CreationBonus (Preferred): Recruitment & Staffing

If you lack hands-on performance marketing + multi-country lead generation + Upwork & Sales Navigator experience, this role is NOT suitable.

Core Lead-Generation Responsibilities
Multi-Vertical Lead Generation — Mandatory

Proven expertise generating high-quality leads for:

Healthcare Support ServicesRemote Staffing / Virtual AssistantsWebsite & Mobile App DevelopmentCybersecurity ServicesSEO, Digital Marketing & Creative ServicesDigital Content Creation(Preferred) Recruitment & Staffing Paid Campaign Management

Google Ads (Mandatory)

Search, Display, Discovery & VideoRemarketing / RetargetingCustom Intent & In-Market TargetingSmart Bidding StrategiesConversion & Event Tracking

Meta Ads (Facebook / Instagram)

Lead Gen CampaignsRetargeting StacksLookalike & Interest Audience TestingDynamic Creative Optimization

LinkedIn Ads (Preferred)

Lead Gen Ads & Messaging AdsInMail TargetingB2B Segmentation Marketplace Lead Acquisition — Strongly Mandatory

Hands-on experience generating leads from:

Upwork (bidding, proposal strategy, conversions)Fiverr (gig optimization & ranking)LinkedIn Sales Navigator (ICP targeting & outreach) Organic + Automation Channels
SEO: Technical, On-Page, Off-Page, Keyword Strategy & Competitor AnalysisEmail Marketing & Automation

Segmentation, personalization & cold outreachDeliverability optimizationAutomated drip and nurture flowsRetargeting & conversion funnels Technical Skill Requirements

You must be hands-on with:

Advertising & Analytics
Google Ads ManagerMeta Ads ManagerLinkedIn Campaign ManagerGA4Google Tag Manager (GTM)A/B Testing & CROConversion Tracking (pixel/events/server-side preferred)UTM StrategyLanding Page & Funnel Optimization
High-converting landing pagesHeatmapsSplit testingFunnel performance & attributionCRM & Automation Tools
HubSpot / Zoho / GoHighLevelMailchimp / SendGrid / ActiveCampaignInstantly / Lemlist / Apollo / SmartleadZapier / Make Key Responsibilities
Plan, execute & scale paid campaigns across Google, Meta & LinkedInGenerate qualified leads across multiple business verticalsBuild high-conversion landing pages & funnelsExecute full SEO roadmapDesign & optimize automated email sequencesMonitor CPL, CPA, ROAS, CAC, LTV & Conversion RateMaintain consistency & predictability in lead flowCompetitor & keyword intelligence reportingDeliver weekly & monthly performance reportsCollaborate with internal teams on lead targets & pipeline growth Required Skills & Competencies
Minimum 4–5 years in performance marketing & digital lead generationProven experience targeting US/UK/Australia/NZ/Dubai marketsStrong portfolio of Google & Meta campaignsMandatory experience with Upwork, Fiverr & Sales NavigatorExcellent written & verbal communication in EnglishStrong analytical & data-driven decision-making capabilitiesDeep understanding of cold email KPIs & deliverability metricsAbility to work independently on night shiftMust have a reliable WFH setup Why Join Us
100% Remote WorkWork with international marketsPerformance-driven & growth-focused environmentOpportunity to lead campaigns independentlyFast-paced learning and rapid growth opportunities

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