Performance Marketing Lead

4 weeks ago

Gurugram, India Medhavi Skills University Full time

Job Description Responsibilities Paid Campaign Management - Plan, launch, and optimize high-budget campaigns on Facebook, Google, and LinkedIn. - Track and improve performance KPIs including CPA, ROAS, CTR, and conversion rates. - Implement audience segmentation, bidding strategies, and creative variations. Data & Optimization - Conduct A/B testing for ad creatives, landing pages, and audience groups. - Analyze campaign data and make data-backed decisions for ongoing optimization. - Maintain accurate tracking using tools like GTM, Facebook Pixel, and UTM links. Tech & CRM Integration - Manage tracking tags, pixels, APIs, and webhooks to ensure smooth data flow. - Ensure alignment of campaign tracking with CRM and lead management systems. Collaboration & Reporting - Work closely with the creative and content teams to develop high-impact ads and landing pages. - Stay updated with latest trends in ad tech, algorithm changes, and platform updates. - Regularly report insights, trends, and campaign performance to leadership.

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