
Performance Marketer
22 hours ago
**Skills Required**:
- **2 years of experience in digital marketing with a strong focus on PPC advertising and lead generation.**:
- Bachelor's degree/diploma in Marketing, Business Administration, or related field.
- **Expertise in PPC platforms such as Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Ads, and others social media platforms.**:
- Proven track record of successfully managing PPC Campaigns and delivering measurable results in terms of volume, quality and ROI.
- In
- depth understanding of PPC best practices, bidding strategies, keyword research, ad targeting and campaign optimization techniques.
- Excellent communication and collaboration skills
- Creative thinking and problem-solving abilities with a passion for staying ahead of industry trends and best practices.
**KRAs**:
- **Efficient and consistent Lead Generation and its cost optimization**:
- **Develop and execute PPC strategies to generate high-quality leads and drive conversions across platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and others**.
- Conduct keyword research, ad copywriting, and ad creative optimization to maximize click through rates (CTR) and conversion rates.
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Stay up
- to
- date with industry trends, best practices, and algorithm updates in PPC advertising, and adapt strategies accordingly to maintain competitiveness.
- Provide regular reports and analysis to stakeholders, highlighting key performance metrics, insights and recommendations for optimization.
- Implementing conversion strategies and improving marketing results
- Researching and analyzing competitors and identifying new promotion opportunities
- Regularly review and optimize all advertising campaigns for positive ROAS.
**Job Types**: Full-time, Permanent
Pay: ₹25,000.00 - ₹35,000.00 per month
**Benefits**:
- Cell phone reimbursement
- Health insurance
- Provident Fund
Schedule:
- Day shift
- Morning shift
**Experience**:
- Google Ads: 2 years (required)
- Social media marketing: 2 years (required)
- Performance marketing: 2 years (required)
- Bing Ads: 2 years (required)
Work Location: In person
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