Digital Campaign Performance Manager

3 weeks ago

Gurugram Kolkata Mumbai, India AffinityX Full time

Job Description - Own overall campaign performance for AX accounts across all channels of advertising and marketing - Review campaign builds within Ad platforms and monitor media campaigns to ensure metrics are met (Budget, Pacing, Optimizations, KPIs) to achieve targeted results and maximize ROI - Monitor campaign performance to ensure budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs - Provide optimization recommendations by analyzing data, reports and tracking performance that will drive awareness, create opportunities, engagements and conversions, thus meeting and exceeding revenue targets - Operate QA of campaign setup across channels to ensure correct campaign setup for ultimate success - Work with Ad Ops to manage optimize all media efforts by recommending changes in campaign structure, highlighting strategies and best practices that will meet clients goals more effectively and efficiently - Review campaign reports to assess campaign strengths and weakness and identify areas for improvement - Provide regular analysis and insight on campaign delivery, management and new campaign strategy development - Liaise with various teams including ops (search, programmatic and social teams), account management, product/ SMEs to meet and exceed goals - Maintain a thorough understanding of digital marketing industry news and advancements, consumer trends, marketing, advertising best practices, advertising platforms, features, and internal products and service offering Required skills experience - At least 3+ years relevant experience in Digital Operations or Marketing Position - An expert in at least two of the following ad platforms: Google Ads, Facebook Business Manager, TTD, Simpli.fi, Basis, Amazon Campaign Manager, TikTok, LinkedIn and Site Impact - Must be able to coordinate and communicate effectively across multiple teams to deliver the desired outcome - Prior online ad trafficking and programmatic media campaign build experience - Motivated, highly analytical and problem-solving skills with an attention to detail - Strong time management and organizational skills with the ability to multitask thrive in a fast-paced environment - Excellent client service, verbal and written communication skills - A team player, strong desire to contribute and proven ability to develop strong relationships with teams of all levels Bonus skills experience - Google Tag Manager Experience and understanding of tags, triggers and setup - Google Ads Certified - Reporting Experience with Google Analytics (GA360) and GA4 - Any other industry certifications in Digital Marketing i.e.: Simpli.fi Bullseye 101 102 - Working knowledge of HTML, CSS and JavaScript

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