Marketing Lead

4 weeks ago

Gurugram Gurugram India RJ Corp Retail Full time

Job Description Key Responsibilities: Brand Strategy Development: - Develop and implement innovative brand strategies aligned with business objectives. - Develop and manage marketing budgets, monitoring expenditures, and ensuring cost-effective campaigns. Customer Engagement & Loyalty Programs: - Develop and execute customer cohort strategies for targeted engagement. - Regularly interact with customers through personalized communication, feedback, and loyalty initiatives. Community Building & Store Engagement Events: - Organize and oversee community-building initiatives such as community-run events, yoga sessions, and in-store training programs to foster a sense of community around store catchments. - Drive engagement efforts to build local brand affinity and strengthen community relationships. Marketing KPIs & Store Performance Management: - Monitor and analyze key marketing KPIs including store footfall, repeat customer rate, customer lapsers, conversion rates, and average transaction value. - Develop strategies to improve these metrics, ensuring sustained store growth and customer retention. - Collaborate with retail/operations teams on promotional activities and store events. Product Launches & Promotions: - Coordinate product launches and promotional activities in collaboration with sales and product teams. - Ensure consistent messaging and branding. Customer Experience Enhancement: - Lead initiatives to continuously improve the in-store customer experience, ensuring a seamless, engaging, and personalized shopping journey. - Gather customer feedback and work cross-functionally to implement improvements in store environment, service quality, and overall satisfaction. Content/Creative Development: - Collaborate with creative teams to produce compelling content that resonates with target audiences. - Manage content calendar and ensure brand consistency. Vendors & Partner Coordination: - Liaise with external vendors, agencies, and partners to execute campaigns effectively. - Work cross-functionally with sales, design, B&M, and other departments. Key Skills & Competencies: - Strong understanding of brand marketing, planning, and retail KPIs (footfall, LTV, lapsers, etc.) - Experience in customer journey mapping, cohort analysis, and engagement strategies. - Ability to analyze multiple store performance metrics and develop targeted growth strategies. - Creative thinking with the ability to develop innovative marketing campaigns. - Excellent communication and interpersonal skills. - Data-driven decision-making abilities. - Leadership and team management skills. - Passion for enhancing customer experience and store environment.

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