Marketing Lead

2 weeks ago

Gurugram, India SHEPHERTZ TECHNOLOGIES PRIVATE LIMITED Full time

Title: Marketing Lead.Location: [Gurgaon].Experience: 9 years (preferred).Employment Type: Full-time.About the Role:We are looking for a dynamic Marketing Lead to spearhead our brand, product, and demand-generation efforts.This role requires a strategic thinker who can balance data-driven decision-making with creative campaigns to drive growth, awareness, and customer engagement.The Marketing Lead will work closely with leadership and cross-functional teams (Sales, Product, Customer Success) to shape and execute our marketing roadmap.Key & Leadership:- Develop and execute the overall marketing strategy aligned with business goals.- Lead brand positioning, messaging, and go-to-market plans.- Manage, mentor, and grow the marketing team.Demand Generation & Growth:- Drive lead generation through digital marketing, content marketing, SEO/SEM, social media, and events.- Build scalable campaigns that deliver measurable ROI.- Partner with sales to ensure alignment on pipeline growth and lead quality.Brand & Communications:- Strengthen the companys brand presence across online and offline channels.- Oversee PR, media relations, thought leadership, and employer branding initiatives.- Create compelling storytelling around product, company vision, and customer success stories.Analytics & Insights:- Track, measure, and report marketing performance across campaigns and channels.- Optimize campaigns based on data insights to maximize effectiveness.- Monitor industry trends, competitor activity, and customer 9 years of progressive marketing experience, preferably in SaaS, tech, or product-driven companies.- Proven track record in demand generation, digital campaigns, and brand management.- Strong expertise in SEO, SEM, social media, email campaigns, content marketing, and performance analytics.- Experience in leading and scaling a marketing team.- Excellent communication, storytelling, and leadership skills.- Ability to thrive in a fast-paced, startup-like Exposure to AI, SaaS, or B2B product ecosystems.- Experience with marketing automation tools (HubSpot, Marketo, etc.- Prior startup or scale-up experience.What We Offer:- Opportunity to own and shape the marketing function end-to-end.- A high-growth environment with exposure to leadership and strategy.- Competitive salary, performance incentives, and benefits.- Collaborative, innovative, and inclusive culture. (ref:iimjobs.com)

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