Team Lead, Marketing Automation

Overview: Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship – a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds shared connections. In This Role, You Will: Collaborate with product and marketing teams to execute programs, testing and optimization of core programs that fuel demand generation and retention Administer Marketo instance, partnering with marketing, revenue operations, finance and sales to align on process, establish documentation, and ensure operational efficiency that will enable Splash for global scale and maximum efficiency. Deliver effective change management and communications for technology implementation, data policy, and process re-engineering within marketing Drive standard cadence of operational meetings to share insights on marketing performance, maintain alignment, transparency, and accountability across a variety of key business priorities and stakeholders Continuously work to simplify systems and processes, avoiding customization bloat and over-engineered processes while creating and maintaining documentation Monitor and maintain data quality within the marketing database, ensuring accuracy and minimizing bad or incomplete data Partner with core marketing and sales team to refine and improve Demand Waterfall processes and metrics using data insights and feedback (e.g. lead scoring, service-level agreements, workflows, lead sourced/influenced ratios) Collaborate with the product, content, and demand generation teams to optimize systems and create processes that will help drive strategies and solutions for improving campaign performance Build and maintain standardized business dashboards, providing insights and focus across key revenue engine performance indicators related to programs, reach, conversion, velocity, value, and return on marketing activities and investments *Outcomes Operationalize Marketo instance through leveraging templates and industry best practices Roll-out process and establish SLAs for how Marketing Ops partners and enables people and teams across the organization Deliver updated marketing performance dashboards, including funnel KPIs, and channel performance Increase MAP adoption and maturity through documentation, education, and training to marketing and sales teams Increase ability to track and measure program performance across all channels and sync Here's What You Need: A self-starter - you have an entrepreneurial spirit and the ability to work independently Strong team player and a partner at heart - loves collaborating and avoids silo work behavior Proven ability to pick up new technical skills quickly Ability to problem solve, multi-task and meet deadlines Excellence in verbal and written communication You’re an advocate for research and best practices Fluent in the strategy, tactics, metrics, and best practices for marketing processes and technology Eagle eye for the details - both accuracy and quality A champion for data - you possess strong analytical skills and geek out on telling data-driven stories Ability to manage multiple projects at the same time in a fast-paced environment. Strong presentation skills and experience with G-Suite and analytics software (Tableau preferred). Technically capable, excellent communicator, and a desire to improve processes. 3+ years in B2B marketing Proven deep understanding of marketing technology, including acting as Marketo for 3+ years Experience working with a broader team to deploy and execute Marketo programs required. Experience with lead scoring and lead flow required Experience with attribution, lifecycle processing, and building nurture streams in Marketo Recent Marketo certifications strongly preferred Experience with Salesforce & Tableau preferred Demonstrated experience designing an innovative marketing technology stack Experience owning and developing marketing dashboards, taking action based on it, and explaining takeaways (including corrective action) Collaborate with product and marketing teams to execute programs, testing and optimization of core programs that fuel demand generation and retention Administer Marketo instance, partnering with marketing, revenue operations, finance and sales to align on process, establish documentation, and ensure operational efficiency that will enable Splash for global scale and maximum efficiency. Deliver effective change management and communications for technology implementation, data policy, and process re-engineering within marketing Drive standard cadence of operational meetings to share insights on marketing performance, maintain alignment, transparency, and accountability across a variety of key business priorities and stakeholders Continuously work to simplify systems and processes, avoiding customization bloat and over-engineered processes while creating and maintaining documentation Monitor and maintain data quality within the marketing database, ensuring accuracy and minimizing bad or incomplete data Partner with core marketing and sales team to refine and improve Demand Waterfall processes and metrics using data insights and feedback (e.g. lead scoring, service-level agreements, workflows, lead sourced/influenced ratios) Collaborate with the product, content, and demand generation teams to optimize systems and create processes that will help drive strategies and solutions for improving campaign performance Build and maintain standardized business dashboards, providing insights and focus across key revenue engine performance indicators related to programs, reach, conversion, velocity, value, and return on marketing activities and investments *Outcomes Operationalize Marketo instance through leveraging templates and industry best practices Roll-out process and establish SLAs for how Marketing Ops partners and enables people and teams across the organization Deliver updated marketing performance dashboards, including funnel KPIs, and channel performance Increase MAP adoption and maturity through documentation, education, and training to marketing and sales teams Increase ability to track and measure program performance across all channels and sync A self-starter - you have an entrepreneurial spirit and the ability to work independently Strong team player and a partner at heart - loves collaborating and avoids silo work behavior Proven ability to pick up new technical skills quickly Ability to problem solve, multi-task and meet deadlines Excellence in verbal and written communication You’re an advocate for research and best practices Fluent in the strategy, tactics, metrics, and best practices for marketing processes and technology Eagle eye for the details - both accuracy and quality A champion for data - you possess strong analytical skills and geek out on telling data-driven stories Ability to manage multiple projects at the same time in a fast-paced environment. Strong presentation skills and experience with G-Suite and analytics software (Tableau preferred). Technically capable, excellent communicator, and a desire to improve processes. 3+ years in B2B marketing Proven deep understanding of marketing technology, including acting as Marketo for 3+ years Experience working with a broader team to deploy and execute Marketo programs required. Experience with lead scoring and lead flow required Experience with attribution, lifecycle processing, and building nurture streams in Marketo Recent Marketo certifications strongly preferred Experience with Salesforce & Tableau preferred Demonstrated experience designing an innovative marketing technology stack Experience owning and developing marketing dashboards, taking action based on it, and explaining takeaways (including corrective action)