Marketing Automation Executive
3 days ago
**Key Skills & Qualifications**:
- 3-5 years of experience in marketing automation, CRM, or digital marketing.
- Strong hands-on expertise with HubSpot Marketing and Sales Hub.
- Familiarity with Clay, HubSpot, Canva, Gamma, Copy.ai, and other AI-driven marketing tools.
- Proven track record in data-driven marketing, lead nurturing, and segmentation.
- Strong analytical skills with ability to build and interpret dashboards.
- Excellent communication, collaboration, and problem-solving skills.
**Key Responsibilities**:
- **Marketing Automation & Campaign Management**:Build, monitor, and optimize HubSpot workflows, drip campaigns, and newsletters. Automate lead routing, scoring, segmentation, and CRM enrichment using HubSpot and Clay. Manage AI-driven campaign personalization for improved engagement.
- **CRM & Lead Management**:Ensure CRM hygiene with automated deduplication and data enrichment. Use Clay to maintain accurate and complete lead data. Collaborate with sales for seamless lead handover and follow-up.
- **Digital & Content Automation**:Automate social media scheduling and content distribution across channels. Repurpose blogs into multi-format assets (videos, carousels, newsletters) using AI tools. Execute event-triggered workflows (registrations, reminders, nurturing).
- **Innovation & Strategy**:Identify opportunities to automate manual marketing tasks. Research and implement new AI tools and automation platforms. Partner with Sales Development Team to create personalized campaigns at scale.
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