Assistant Team Lead, Field Marketing

Job Description Overview Cvent is a leading meetings, events and hospitality technology provider with more than 4,800 employees and nearly 22,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship --a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to act, embrace risk, and make decisions as if they had founded the company themselves. We foster an environment that promotes agility, which means we don't have the luxury to wait for perfection. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds shared connections. In This Role, You Will The ideal candidate should have a solid understanding of integrated, multi-channel marketing programmes across the entire customer journey, particularly in B2B marketing within the technology or hospitality sectors. The candidate should be both creative and analytical, a self-starter, adept at integrating advanced marketing automation and digital marketing techniques with physical, virtual, and hybrid events and marketing communications. Position Duties - Campaign Development: Create optimised, targeted, and dynamic marketing campaigns to build brand awareness, solicit prospect interest, and generate demand for Venue Directory among hotels and event planners. - Lead Generation: Generate leads for the sales team by developing and executing marketing initiatives aligned with sales booking targets. - Building Partnerships: Support partner marketing initiatives with product and brand content and communications with strategic industry partners - Content Curation: Curate digital and social marketing content and sales enablement material to support campaign needs. - Event Planning: Plan and execute online demos/webinars, promoting them in the region through various channels (email, paid social, generic social, etc.). Deliver consistent reporting and follow-up communications from online hosted events. Support with planning of Venue Directory in-person hosted events. - Cross-Functional Collaboration: Work effectively across creative, content, digital, social, martech, and operations teams across multiple regions to execute on marketing strategy and achieve goals. - Performance Tracking: Manage, measure, track, and report on metrics to evaluate marketing performance results and effectiveness across various activities and channels. - Customer Campaign Delivery: Deliver on sold marketing placements such as e-newsletters, blogs and social media posts, liaising directly with customers and reporting on results. Here's What You Need - Experience: 3-5 years of marketing experience, particularly in B2B settings. Skills - Creative thinker, team player, detail-oriented, organised, self-motivated and excellent communication skills. - Strong knowledge and proven use of online and digital marketing tools and techniques for developing and executing both inbound demand-generation and outbound nurture campaigns. - Desirable: - An understanding of the hospitality industry. - Experience executing B2B campaigns across Europe. - Experience of working in a multi-national, matrixed organisation to develop marketing campaigns in partnership with multiple sales & marketing teams in remote locations. - Experience of integrated marketing communications and creating campaigns which are executed across the mix. - Education: Bachelor's degree and professional marketing qualifications preferred. - Industry Experience: Extensive experience within B2B marketing,