Team Pumpkin

Description:About the RoleWe are seeking a Performance Marketing Lead to spearhead our Paid Media initiatives and drive impactful business outcomes.This role requires a highly strategic and hands-on digital marketing professional with deep expertise in performance marketing across multiple platforms.As the Lead, you will be responsible for managing a high-performing team, executing data-driven campaigns, and scaling digital channels to achieve business growth targets.The ideal candidate is both a strategist and an executorcapable of analyzing data, optimizing campaigns, and leading cross-functional collaboration while keeping the organization ahead of evolving digital marketing trends.Key Responsibilities:Paid Media Strategy & Execution:- Develop, implement, and optimize comprehensive paid media strategies across Google Ads, Facebook/Meta Ads, LinkedIn Ads, YouTube, Display, and Programmatic channels.- Manage campaign setup, targeting, budgeting, bidding strategies, and creative performance to maximize ROI.- Drive user acquisition, lead generation, and conversion campaigns aligned with business objectives.- Ensure campaigns meet key KPIs such as CTR, CPC, CPL, ROAS, and overall revenue contribution.Team Leadership & Management:- Lead, mentor, and develop a team of Paid Media specialists to achieve excellence in execution and innovation.- Foster a performance-driven culture focused on accountability, learning, and collaboration.- Conduct regular performance reviews, provide coaching, and ensure alignment of individual goals with business objectives.Data Analytics & Optimization:- Monitor campaign performance through analytics platforms (Google Analytics, GA4, Data Studio, etc.- Identify insights from campaign data and develop optimization strategies to improve efficiency and effectiveness.- Create detailed performance reports and present actionable recommendations to stakeholders.- Implement rigorous A/B testing frameworks for creatives, ad copy, audience segmentation, and landing pages.Market Intelligence & Innovation:- Stay updated with the latest trends, tools, ad tech developments, and platform updates.- Benchmark performance against industry standards and competitors.- Explore and implement new digital channels and growth marketing strategies to diversify Collaboration:- Work closely with the creative, content, and product teams to align paid media efforts with overall brand and marketing strategies.- Collaborate with sales and business units to ensure lead quality and campaign effectiveness.- Partner with data and technology teams to leverage automation, AI-driven bidding, and advanced analytics.Qualifications & Bachelors degree in Marketing, Digital Marketing, Communications, Business, or a related field (MBA Minimum 5+ years of hands-on experience in Paid Media/Performance Marketing.- At least 2+ years in a leadership role managing teams and handling a portfolio of 10+ accounts.- Proven track record of driving successful multi-channel digital campaigns in diverse industries.Technical Expertise:- Strong command of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads, and Programmatic Platforms.- Proficiency in Google Analytics (UA/GA4), Tag Manager, Data Studio, and CRM/Marketing automation tools.- Understanding of SEO, remarketing strategies, and conversion rate optimization (CRO).Core Skills:- Exceptional analytical and quantitative skills with the ability to make data-driven decisions.- Strong leadership, mentoring, and stakeholder management capabilities.- Excellent written and verbal communication skills.- Ability to thrive in fast-paced, deadline-driven environments (ref:iimjobs.com)