Team Pumpkin

3 days ago

Gurugram, India Team Pumpkin Full time

Description:Job Summary:We are seeking a dynamic and results-driven Influencer Marketing Specialist to lead the strategy, execution, and optimization of influencer partnerships across multiple platforms.This role requires a balance of creativity and analytical rigor, with a proven ability to identify high-impact influencers, build strong relationships, and deliver measurable campaign outcomes.The ideal candidate will be proactive, detail-oriented, and confident in driving campaigns that amplify brand awareness, engagement, and conversions.Key Strategy & Research- Develop and refine influencer marketing strategies aligned with overall brand and business objectives.- Build, segment, and maintain a comprehensive influencer database based on niche, reach, engagement, audience demographics, and platform relevance.- Stay ahead of industry and cultural trends to identify emerging influencer opportunities.Influencer Outreach & Partnerships- Lead end-to-end influencer recruitment, outreach, and negotiations for brand collaborations.- Establish clear deliverables, timelines, budgets, and brand expectations with influencers and vendors.- Cultivate long-term relationships with key influencers to drive ongoing partnerships and advocacy.Campaign Planning & Execution- Design, launch, and oversee multi-channel influencer campaigns from concept to delivery.- Ensure influencer-generated content aligns with brand voice, guidelines, and campaign objectives.- Act as the primary liaison for influencers, agencies, and internal stakeholders throughout campaign execution.Performance Analysis & Optimization- Define and track key campaign KPIs including reach, engagement, conversions, and ROI.- Generate detailed post-campaign reports with actionable insights and recommendations.- Continuously refine influencer strategies based on data-driven performance analysis.Relationship & Community Management- Foster authentic, long-term relationships with influencers, talent agencies, and partner organizations.- Represent the brand with professionalism and creativity across influencer and community initiatives.- Collaborate with cross-functional teams (social media, content, PR, paid media) to ensure integration and Bachelors/ Master's degree in Marketing, Communications, or a related field.- 3-5 years of experience in influencer marketing, social media strategy, or digital marketing.- Strong understanding of influencer ecosystems across Instagram, TikTok, YouTube, and emerging platforms.- Proven track record of managing influencer campaigns with measurable business outcomes.- Excellent communication, negotiation, and relationship management skills.- Proficiency in influencer and analytics tools (e.g., CreatorIQ, Upfluence, GRIN, Traackr).- Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.Preferred Skills:- Experience in high-growth digital or consumer-facing industries.- Background in PR, content marketing, or brand partnerships.- Analytical mindset with the ability to translate campaign data into strategic recommendations.- Creative thinker with a passion for storytelling, digital culture, and influencer-driven engagement (ref:iimjobs.com)

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