Assistant Team Lead, Marketing Technology

Overview: Cvent’s Global Demand Center seeks a dynamic and experienced Assistant Team Lead for our Marketing Technology team. This role is pivotal in optimizing our “Go-to-Market” technology, account-based marketing, and personalization efforts. The successful candidate will specialize in advanced marketing technologies, ensuring alignment with business goals and enhancing the experience for prospects and customers through innovative solutions. At Cvent, you'll be part of a dynamic team that values innovation and creativity. You'll work with cutting- edge technology and help drive our go-to-market efforts to new heights. We want to hear from you if you are passionate about marketing technology and have a track record of driving success through innovative solutions. In This Role, You Will: Manage our Go-to-Market Tech Stack:Elevate our “Go To Market” technology stack, including revenue marketing tech, ABM, and personalization tools. Implement and manage advanced marketing technologies such as 6sense and chat solutions.Own the technical implementation and ongoing management of new Go-To-Market tools. Integration and Implementation:Lead the charge in overseeing technical integrations across various marketing and sales platforms.Transform the chat experience for prospects and customers by ensuring seamless integration of chat solutions with other marketing tools.Optimize sales-facing systems like Reachdesk to align with business goals. Campaign Attribution and Reporting:Support and enhance campaign attribution strategies for better tracking and analysis.Develop and manage comprehensive reporting frameworks to measure the effectiveness of technology-driven marketing efforts.Create and maintain ABM dashboards, providing clear visibility into performance metrics. Performance Analysis and Improvement:Analyze chatbot performance and make data-driven improvements to enhance customer engagement. Lead efforts to improve the functionality and effectiveness of our marketing and sales enablement technologies.Leverage data-driven insights to inform decision-making and drive continuous improvement. Training and Support:Deliver impactful training on go-to-market tools and processes, ensuring the marketing team fully utilizes the capabilities of our tools.Support campaign attribution and reporting strategies, providing accurate and actionable data to stakeholders for informed decisions. Technical Expertise and Leadership:Serve as a technical expert, onboarding new technologies and optimizing the use of existing tools in our marketing technology stack.Guide the team in harnessing the full potential of our tech resources. Gap Identification and Requirement Development:Identify gaps and develop requirements for the automation of manual tasks to enhance marketing efficiency and effectiveness.Innovate solutions to streamline processes and drive productivity. Evaluation of New Technologies:Evaluate new marketing technologies, ensuring alignment with business objectives and staying ahead of industry trends. Here's What You Need: Bachelor’s/Master’s degree in Marketing, Business, or a related field. Exceptional project management skills, including attention to detail, stakeholder engagement, project plan development, and deadline management with diverse teams. Deep experience with go-to-market tools like: ABM – 6sense, DemandBaseChat – Drift, Qualified, AvaamoGifting – Reachdesk, SendosoAI - ChatGPT, Microsoft Azure, Claude, Google Gemini, Glean, etc.Web – CHEQ, OneTrustiPaaS – Zapier, Tray.io, Informatica Skilled in crafting technical documentation and simplifying complex procedures. A minimum of 5 years of hands-on technical experience with marketing technologies like marketing automation platforms, CRM and database platforms Strong capacity for understanding and fulfilling project requirements and expectations. Excellent communication and collaboration skills, with a strong command of the English language. Self-motivated, analytical, eager to learn, and able to thrive in a team environment. Manage our Go-to-Market Tech Stack:Elevate our “Go To Market” technology stack, including revenue marketing tech, ABM, and personalization tools. Implement and manage advanced marketing technologies such as 6sense and chat solutions.Own the technical implementation and ongoing management of new Go-To-Market tools. Integration and Implementation:Lead the charge in overseeing technical integrations across various marketing and sales platforms.Transform the chat experience for prospects and customers by ensuring seamless integration of chat solutions with other marketing tools.Optimize sales-facing systems like Reachdesk to align with business goals. Campaign Attribution and Reporting:Support and enhance campaign attribution strategies for better tracking and analysis.Develop and manage comprehensive reporting frameworks to measure the effectiveness of technology-driven marketing efforts.Create and maintain ABM dashboards, providing clear visibility into performance metrics. Performance Analysis and Improvement:Analyze chatbot performance and make data-driven improvements to enhance customer engagement. Lead efforts to improve the functionality and effectiveness of our marketing and sales enablement technologies.Leverage data-driven insights to inform decision-making and drive continuous improvement. Training and Support:Deliver impactful training on go-to-market tools and processes, ensuring the marketing team fully utilizes the capabilities of our tools.Support campaign attribution and reporting strategies, providing accurate and actionable data to stakeholders for informed decisions. Technical Expertise and Leadership:Serve as a technical expert, onboarding new technologies and optimizing the use of existing tools in our marketing technology stack.Guide the team in harnessing the full potential of our tech resources. Gap Identification and Requirement Development:Identify gaps and develop requirements for the automation of manual tasks to enhance marketing efficiency and effectiveness.Innovate solutions to streamline processes and drive productivity. Evaluation of New Technologies:Evaluate new marketing technologies, ensuring alignment with business objectives and staying ahead of industry trends. Bachelor’s/Master’s degree in Marketing, Business, or a related field. Exceptional project management skills, including attention to detail, stakeholder engagement, project plan development, and deadline management with diverse teams. Deep experience with go-to-market tools like: ABM – 6sense, DemandBaseChat – Drift, Qualified, AvaamoGifting – Reachdesk, SendosoAI - ChatGPT, Microsoft Azure, Claude, Google Gemini, Glean, etc.Web – CHEQ, OneTrustiPaaS – Zapier, Tray.io, Informatica Skilled in crafting technical documentation and simplifying complex procedures. A minimum of 5 years of hands-on technical experience with marketing technologies like marketing automation platforms, CRM and database platforms Strong capacity for understanding and fulfilling project requirements and expectations. Excellent communication and collaboration skills, with a strong command of the English language. Self-motivated, analytical, eager to learn, and able to thrive in a team environment.