Galytix Analytics

Business Overview:Galytix (GX) is delivering on the promise of AI.GX has built specialised knowledge AI assistants for the banking and insurance industry. Our assistants are fed by sector-specific data and knowledge and easily adaptable through ontology layers to reflect institution-specific rules.GX ai assistants are designed for Individual Investors, Credit and Claims professionals. Our assistants are being used right now in global financial institutions. Proven, trusted, non-hallucinating, our assistants are empowering financial professionals and delivering 10x improvements by supporting them in their day-to-day tasks.Detailed Role Description:The Lead Marketing (India) will be responsible for developing, executing, and overseeing all marketing initiatives to promote Galytix's brand and offerings. You will collaborate with cross-functional departments, and ensure alignment with the company's strategic goals. This role requires a blend of creativity, leadership, and data-driven decision-making to drive results across all channels.- Strategic Leadership: Develop and execute integrated marketing strategies that drive brand awareness.- Content Strategy: Lead the development and implementation of a content marketing strategy that includes blogs, videos, posts, and other formats designed to attract and engage our target audience.- Social Media Management: Oversee and optimize the company's social media presence across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), creating engaging content and leveraging social channels to drive brand awareness and customer engagement.- Campaign Management: Lead and manage marketing campaigns (content, social media, PPC, SEO, etc.)- Collaboration: Partner with product, and design teams to ensure marketing strategies are aligned with business objectives and customer needs.- Analytics & Reporting: Track, analyse, and report on the performance of marketing campaigns and initiatives, utilizing data to optimize strategies.- Brand Development: Ensure consistency of the company's brand voice and messaging across all platforms and communication channels.- Budget Management: Oversee the marketing budget, ensuring funds are allocated efficiently and effectively across marketing activities.- Market Research: Monitor industry trends, competitive landscape, and customer insights to inform strategic decision-making.- Digital Marketing Expertise: Leverage digital tools and platforms to enhance online presence and drive engagement.- Event Marketing: Plan and execute marketing events, webinars, and other outreach Bachelor's degree in Marketing, Business, or related field (Master's degree a plus).- Minimum of 6 years of experience in marketing in Tech/ SAAS/ Product firms.- Strong leadership and team management skills, with the ability to inspire and motivate others.- Expertise in digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.- Exceptional communication, presentation, and interpersonal skills.- Strong analytical skills and experience using marketing analytics tools.- Ability to thrive in a fast-paced, dynamic environment.- Creative thinking with a strategic mindset.Why do you not want to miss this career opportunity?- We are a mission-driven firm that is revolutionising the Insurance and Banking industry. We are not aiming to incrementally push the current boundaries, we redefine them.- Customer centric organisation with innovation at the core of everything we do.- Capitalise on an unparalleled career progression opportunity.- Work closely with senior leaders who have individually served several CEOs in Fortune 100 companies globally.- Develop highly valued skills and build connections in the industry by working with top-tier Insurance and Banking clients on their mission-critical problems and deploying solutions integrated into their day-to-day workflows and processes.- For the past decade, India office has been on the forefront. What started as a vision has evolved into something much bigger. We are at the brink of an exciting new chapter. It's time to go big. We are growing at an unprecedented pace. But we are not just expanding for the sake of growth-we are strategically positioning ourselves for greater impact and success in this fast-evolving market. (ref:iimjobs.com)