Brandtouch - Manager - Btl & Events Operations (6-10 Yrs) Mumbai (marketing/pr/advertising)
2 weeks ago
Campaign Planning Execution - Own end-to-end planning and execution of BTL campaigns on-ground activations and client events across geographies- Create structured scalable and fool-proof operational roadmaps for every campaign- Coordinate fabrication AV branding printing logistics on-site staffing permissions and all event support elements- Ensure quality control and operational excellence at every touchpointEvent Planning Management - Lead end-to-end event planning for corporate events brand launches sales conferences dealer meets and experiential activations - Collaborate with Business Development and Client Servicing teams to understand the event brief brand goals and audience expectations - Create detailed event execution plans including timelines venue layouts AV requirements run-of-show vendor responsibilities and contingency scenarios - Identify and finalize suitable venues pan-India based on client brief logistics feasibility cost efficiency and experience delivery - Coordinate with all stakeholders vendors designers agencies production transport client reps to ensure seamless pre-event planning and execution - Ensure all compliance requirements are met including permissions government local regulations licenses and safety standards - Oversee on-ground event setup including branding fabrication light and sound checks rehearsals and final show readiness - Act as the on-ground command center during events handling live issues last-minute changes and ensuring a flawless guest experience - Post-event lead debriefs gather feedback compile execution reports and track learnings for continuous improvement Vendor Management - Build manage and negotiate with a strong ecosystem of vendors fabricators AV manpower agencies printers etc - Ensure pan-India vendor network development and maintain service SLAs- Manage vendor selection contracting billing advances and payout coordination- Conduct vendor audits benchmarking and cost optimization to improve marginsBudgeting Costing P L Ownership - Create accurate campaign-wise costings and budgets aligned with BD and client briefs- Optimize operational spends and improve project profitability- Ensure all expenses are accounted for with full compliance to financial and audit standardsTeam Supervision Performance Management - Guide train and supervise regional operations teams promoters and field staff- Define benchmarks KPIs and quality standards for on-ground execution- Track daily progress flag risks and ensure timely escalations and resolutions- Conduct performance reviews of teams agencies and campaignsProcess SOP Compliance - Develop and implement SOPs for flawless on-ground execution- Conduct campaign risk assessments and create contingency plans- Lead campaign-wise audits for internal client and compliance requirements- Ensure accurate documentation of execution plans permissions and expense reports Reporting Insights - Generate detailed execution reports including performance tracking operational insights city region-wise data and ROI metrics- Track P L and share learnings and feedback for business growth and repeatability ref updazz com
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Operations Associate
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Mumbai, India BrandTouch & Analytics Full timeCompany Description BrandTouch & Analytics is a new generation boutique marketing communication incubator that integrates technology, data, and execution to deliver measurable impact. We support specialized firms such as DirectX and YConnect, offering 360° marketing solutions to help brands connect, engage, and grow with their consumers. Our ventures focus...
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Operations Associate
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Mumbai, Maharashtra, India BrandTouch & Analytics Full time ₹ 6,00,000 - ₹ 12,00,000 per yearCompany DescriptionBrandTouch & Analytics is a new generation boutique marketing communication incubator that integrates technology, data, and execution to deliver measurable impact. We support specialized firms such as DirectX and YConnect, offering 360° marketing solutions to help brands connect, engage, and grow with their consumers. Our ventures focus...
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Mumbai, Maharashtra, India Brandtouch & Analytics Full timeWork with top clients across verticals playing a key role in growing the business - Proactively develop strategic creative campaign ideas to pitch for new business and retain existing clients - Focus on prospecting and lead generation within all possible business sectors utilizing your industry knowledge and network - Devise go-to-market strategies and...
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