Partnerships Marketing Manager
3 weeks ago
Job Description
Job Description Partnership Marketing Manager
Location: Kolkata / Bangalore (From HO if in Kolkata/Remote if Bangalore)
Department: Marketing
Reports To: Fractional CMO
About Workmates
Workmates is one of India's fastest-growing IT services companies and an AWS Premier Consulting Partner. With a strong presence across India and serving clients globally, we are helping enterprises modernize, scale, and transform with Cloud, AI, and Cybersecurity. Our marketing team plays a critical role in driving growth, building brand visibility, and generating qualified leads through integrated campaigns, digital programs, and industry events.
Role Overview
The role of Partnership Marketing Manager will involve driving co-marketing initiatives and joint programs with AWS and other strategic partners. This includes managing MDF (Market Development Funds) programs, planning and executing partner-led events online & offline), and creating joint campaigns that generate demand and strengthen ecosystem visibility.
In addition to partnership marketing, the role will also contribute to broader marketing activities such as brand communications, campaign support, and pipeline acceleration programs where required. This profile will need the employee to travel extensively.
Key Responsibilities
Partnership Marketing (Core Focus)
- Own and manage co-marketing initiatives with AWS and ecosystem partners (ISVs, OEMs, channel partners).
- Plan, execute, and report on MDF-funded campaigns, ensuring compliance with AWS guidelines.
- Develop and drive joint go-to-market campaigns (events, webinars, digital campaigns).
- Work closely with partner teams to create case studies, success stories, and co-branded collateral.
- Track ROI and ensure measurable outcomes from partnership programs.
Event & Program Execution
- Plan and execute partner-driven events such as roundtables, customer workshops, and large-format conferences.
- Coordinate with AWS and partner teams on speaker nominations, agenda planning, and audience acquisition.
- Manage follow-up campaigns to convert event leads into qualified opportunities.
Marketing & Communication Support
- Contribute to pipeline creation activities through targeted partner-driven campaigns.
- Support brand communication initiatives including content for press releases, blogs, and social media (especially co-branded content).
- Collaborate with internal sales and marketing teams to align partner marketing with business priorities.
Skills & Experience
- Minimum 6-8 years of experience in partnership marketing, alliance marketing, or B2B marketing in IT/Cloud services.
- Strong understanding of partner ecosystems (AWS, ISVs, OEMs, resellers).
- Proven experience managing MDF-funded campaigns and co-marketing programs.
- Hands-on experience with event execution (virtual & physical).
- Strong communication and relationship management skills.
- Ability to coordinate with multiple stakeholders and deliver on tight timelines.
- Familiarity with CRM and marketing automation tools is a plus.
What We Offer
- Opportunity to lead and shape partnership marketing in a fast-growing IT services company.
- Exposure to high-impact joint programs with AWS and global technology partners.
- Hands-on involvement across a mix of co-marketing, pipeline-building, and brand visibility initiatives.
- A fast-paced, growth-oriented environment with the chance to expand into broader marketing leadership.
-
Partnerships Marketing Manager
5 days ago
Kolkata, West Bengal, India Workmates Core2Cloud Full time ₹ 6,00,000 - ₹ 18,00,000 per yearJob Description – Partnership Marketing ManagerLocation:Kolkata / Bangalore (From HO if in Kolkata/Remote if Bangalore)Department:MarketingReports To:Fractional CMOAbout WorkmatesWorkmates is one of India's fastest-growing IT services companies and an AWS Premier Consulting Partner. With a strong presence across India and serving clients globally, we are...
-
Digital Marketing Agency
11 hours ago
India E-commerce Marketing Manager Full timeWe’re Hiring: Marketing DirectorWe’re looking for a Marketing Director with vision, creativity, and strong leadership to join us in our next stage of growth.About UsWe’re a growing company in the field of [your industry – e.g. e-commerce, digital services, F&B, or tech]. For us, marketing isn’t just about advertising — it’s about storytelling,...
-
Partnership Marketing Manager
3 days ago
Kolkata, West Bengal, India Workmates Core2cloud Full time US$ 90,000 - US$ 1,20,000 per yearJob InformationNumber of Positions1Date Opened08/29/2025Job TypeFull timeIndustryIT ServicesWork Experience5-8 YearsCityKolkataState/ProvinceWest BengalCountryIndiaZip/Postal Code700010Job DescriptionCompany OverviewAt Workmates, we're one of the fastest growing partners to the world's leading AWS cloud partner. We're a Premier level partner and have been...
-
Partnerships Manager
2 weeks ago
, India, IN Parity Cube Pvt. Ltd. Full timePosition Overview: We are seeking an experienced and dynamic individual to fill the role of Manager - Partnership. The ideal candidate will be responsible for developing and managing strategic partnerships and alliances that drive business growth, enhance our brand presence, and expand our market reach. This role requires a combination of strategic thinking,...
-
Partnership Marketing Manager
6 days ago
Kolkata, West Bengal, India Workmates Core2cloud Solution Limited Full time ₹ 8,00,000 - ₹ 12,00,000 per yearResponsibilities:* Develop & execute partnership strategies* Manage partner relationships* Monitor performance metrics* Identify new partnership opportunities* Collaborate with sales team on joint campaigns
-
Partnerships and Alliance Marketing Manager
5 days ago
Hyderabad, India Qentelli Full timeJob Description We are seeking a Partnership and Alliance Marketing Manager to drive Qentelli's go-to-market initiatives with key strategic partners. This role will focus on strengthening alliances with hyperscalers (AWS, Microsoft Azure, Google Cloud), technology vendors, and industry ecosystem players. The ideal candidate will have strong experience in...
-
Partnership Marketing Manager
2 weeks ago
India, Germany PayPal Full timeJob Description The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided...
-
Partnerships Marketing Specialist
3 weeks ago
Coimbatore, India WE WONDER WOMEN Full timeJob Description Company Description WE WONDER WOMEN is a non-governmental organization initiated in 2018 to empower women through welfare projects in rural and suburban areas of Tamil Nadu. The organization collaborates with individuals, corporations, and educational institutions to promote women's empowerment among both privileged and underprivileged...
-
Partnerships Manager
2 weeks ago
Hyderabad, India Tide Full timeJob Description About Tide At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting. Launched in 2017, Tide is now used by over 1 million...
-
Strategic Partnership Manager
6 days ago
India Jobin & Jismi Full time ₹ 15,00,000 - ₹ 25,00,000 per yearJob Title: Strategic Partnership Manager – SalesExperience Required: 5 to 8 YearsLocation: Kottat, ChalakudyJob Type: Full-TimeAbout the Role:We are looking for a proactive and results-driven Strategic Partnership Manager to lead our efforts in identifying, developing, and managing strategic business partnerships. This role is pivotal in expanding our...