Partnerships Marketing Manager

1 day ago


Kolkata India Workmates Core2Cloud Full time

Job Description

Job Description Partnership Marketing Manager

Location: Kolkata / Bangalore (From HO if in Kolkata/Remote if Bangalore)

Department: Marketing

Reports To: Fractional CMO

About Workmates

Workmates is one of India's fastest-growing IT services companies and an AWS Premier Consulting Partner. With a strong presence across India and serving clients globally, we are helping enterprises modernize, scale, and transform with Cloud, AI, and Cybersecurity. Our marketing team plays a critical role in driving growth, building brand visibility, and generating qualified leads through integrated campaigns, digital programs, and industry events.

Role Overview

The role of Partnership Marketing Manager will involve driving co-marketing initiatives and joint programs with AWS and other strategic partners. This includes managing MDF (Market Development Funds) programs, planning and executing partner-led events online & offline), and creating joint campaigns that generate demand and strengthen ecosystem visibility.

In addition to partnership marketing, the role will also contribute to broader marketing activities such as brand communications, campaign support, and pipeline acceleration programs where required. This profile will need the employee to travel extensively.

Key Responsibilities

Partnership Marketing (Core Focus)

- Own and manage co-marketing initiatives with AWS and ecosystem partners (ISVs, OEMs, channel partners).
- Plan, execute, and report on MDF-funded campaigns, ensuring compliance with AWS guidelines.
- Develop and drive joint go-to-market campaigns (events, webinars, digital campaigns).
- Work closely with partner teams to create case studies, success stories, and co-branded collateral.
- Track ROI and ensure measurable outcomes from partnership programs.

Event & Program Execution

- Plan and execute partner-driven events such as roundtables, customer workshops, and large-format conferences.
- Coordinate with AWS and partner teams on speaker nominations, agenda planning, and audience acquisition.
- Manage follow-up campaigns to convert event leads into qualified opportunities.

Marketing & Communication Support

- Contribute to pipeline creation activities through targeted partner-driven campaigns.
- Support brand communication initiatives including content for press releases, blogs, and social media (especially co-branded content).
- Collaborate with internal sales and marketing teams to align partner marketing with business priorities.

Skills & Experience

- Minimum 6-8 years of experience in partnership marketing, alliance marketing, or B2B marketing in IT/Cloud services.
- Strong understanding of partner ecosystems (AWS, ISVs, OEMs, resellers).
- Proven experience managing MDF-funded campaigns and co-marketing programs.
- Hands-on experience with event execution (virtual & physical).
- Strong communication and relationship management skills.
- Ability to coordinate with multiple stakeholders and deliver on tight timelines.
- Familiarity with CRM and marketing automation tools is a plus.

What We Offer

- Opportunity to lead and shape partnership marketing in a fast-growing IT services company.
- Exposure to high-impact joint programs with AWS and global technology partners.
- Hands-on involvement across a mix of co-marketing, pipeline-building, and brand visibility initiatives.
- A fast-paced, growth-oriented environment with the chance to expand into broader marketing leadership.



  • Kolkata, West Bengal, India Workmates Core2Cloud Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Job Description – Partnership Marketing ManagerLocation:Kolkata / Bangalore (From HO if in Kolkata/Remote if Bangalore)Department:MarketingReports To:Fractional CMOAbout WorkmatesWorkmates is one of India's fastest-growing IT services companies and an AWS Premier Consulting Partner. With a strong presence across India and serving clients globally, we are...


  • Kolkata, India Workmates Core2cloud Full time

    Job Information Number of Positions 1 Date Opened 08/29/2025 Job Type Full time Industry IT Services Work Experience 5-8 Years City Kolkata State/Province West Bengal Country India Zip/Postal Code Job Description Company Overview At Workmates, we're one of the fastest growing partners to the world's leading AWS cloud partner. We're a Premier level partner...


  • Kolkata, West Bengal, India Workmates Core2cloud Full time US$ 90,000 - US$ 1,20,000 per year

    Job InformationNumber of Positions1Date Opened08/29/2025Job TypeFull timeIndustryIT ServicesWork Experience5-8 YearsCityKolkataState/ProvinceWest BengalCountryIndiaZip/Postal Code700010Job DescriptionCompany OverviewAt Workmates, we're one of the fastest growing partners to the world's leading AWS cloud partner. We're a Premier level partner and have been...


  • Kolkata, West Bengal, India Workmates Core2cloud Solution Limited Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Responsibilities:* Develop & execute partnership strategies* Manage partner relationships* Monitor performance metrics* Identify new partnership opportunities* Collaborate with sales team on joint campaigns


  • Coimbatore, India WE WONDER WOMEN Full time

    Job Description Company Description WE WONDER WOMEN is a non-governmental organization initiated in 2018 to empower women through welfare projects in rural and suburban areas of Tamil Nadu. The organization collaborates with individuals, corporations, and educational institutions to promote women's empowerment among both privileged and underprivileged...


  • India Jobin & Jismi Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job Title: Strategic Partnership Manager – SalesExperience Required: 5 to 8 YearsLocation: Kottat, ChalakudyJob Type: Full-TimeAbout the Role:We are looking for a proactive and results-driven Strategic Partnership Manager to lead our efforts in identifying, developing, and managing strategic business partnerships. This role is pivotal in expanding our...


  • India DOOR International South East Asia Full time

    Job Description Organization: DOOR International Southeast Asia Position Title: IP C Partnerships Manager OR Partnerships C Product Development Manager Experience Required: 5 to 10 Years Location: Remote Mumbai/Bangalore/Delhi/Vadodara Industry: B2B / Professional Services / Learning C Development / Consulting Employment Type: Full-time About the...

  • Manager, Partnerships

    4 weeks ago


    India PayPal Full time

    Job DescriptionThe CompanyPayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.We operate a global, two-sided...


  • india Star Software Full time

    Company Description Star Software delivers comprehensive, end-to-end automated workflows for Finance operations, including Procure-to-Pay and Order-to-Cash processes, and the management of complex documents like Certificates of Analysis (COAs) and Material Test Certificates. Utilizing advanced technologies such as Intelligent Document Processing (IDP),...


  • India Selvedge Studio Full time

    Selvedge Studio™ is where fashion brands are built with clarity, precision, and responsibility - from design to development, manufacturing, and final campaigns. With experience across global retail rollouts and campaigns featured in Forbes, Vogue, and GQ, we partner with emerging and established labels to scale with impact. The Role We’re now looking...