Team Lead, Marketing Technology

Job Description

Cvent's Global Demand Center (GDC) seeks an organized and strategic marketing professional to join our team as a Team Lead, Marketing Systems, Post-Merger Integrations. This role will serve as the primary project manager in marketing for merger and acquisition (M&A) activities, focusing on transitioning automation platforms, migrating software from acquired vendors, and optimizing systems for operational efficiency. Attention to detail, flexibility, and the ability to understand the big picture are crucial for success in this role. The Team Lead will ensure successful integrations, paving the way for marketing growth while minimizing disruptions. This role is key to achieving streamlined operations, reduced downtime, and faster realization of synergies, ultimately contributing to Cvent's strategic growth objectives.

In This Role, You Will:

- Marketing Operational Migrations:
- Run discovery sessions and gather requirements for acquired marketing data, systems, and processes. Provide recommendations to eliminate overlap and duplication.
- Lead solution design and development in collaboration with other teams, ensuring smooth migration to Cvent systems.
- Project Management:
- Manage marketing M&A playbooks for diligence, post-close, and other stages of the integration process.
- Maintain strong governance over scope of migration workloads and responsibilities, in partnership with other M&A leads.
- Transitioning Platforms:
- Oversee the transition of marketing automation platforms and the alignment of other systems and processes between acquired companies and Cvent.
- Support automation efforts to ensure seamless communication and integration across all acquired entities.
- Vendor and Budget Management:
- Manage vendor renewals, contracts, and cancellations, ensuring alignment with company standards and negotiating terms as necessary.
- Develop and manage budgets for M&A integration projects, ensuring all activities are executed within the allocated budget.
- Change Management:
- Communicate changes effectively to all stakeholders and provide support to help them adapt to new systems and processes.
- Monitor and report on risk factors throughout the integration process.
- Cross Departmental Partnership:
- Collaborate with departments like IT, Project Management Office, Sales, and Customer Success to ensure comprehensive M&A strategies.
- Ensure all data privacy and compliance standards are maintained during integrations.
- Documentation and Training:
- Develop playbooks, best practices, and training materials for marketing system integrations and processes in M&A scenarios.
- Facilitate knowledge sharing and best practice dissemination across the organization. Create and maintain a repository of lessons learned from past M&A integrations.
- Tracking and Reporting:
- Monitor key performance indicators (KPIs) to gauge the success of M&A integration efforts
- Identify areas for improvement and refine integration processes and strategies based on performance data.

Heres What You Need:

- 7+ years of experience in marketing operations, automation, technology, PMO, or a related role. At least 3 years in a project management role dealing with M&A.
- Proficiency in marketing automation platforms (e.g., Marketo, HubSpot), data migration, and system integrations.
- Strong expertise in leading cross-functional projects and managing complex integrations.
- Demonstrated project management experience: the ability to work with multiple stakeholders to finalize requirements, create project plans, host presentations, and establish, communicate, and meet agreed-upon deadlines.
- Self-motivated and able to thrive in a fast-paced environment, working independently and within teams.
- Excellent communication, strategic thinking, and vendor management skills.

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