Team Lead/Assistant Manager, Field Marketing

1 week ago

Gurgaon, Haryana, India Cvent Full time
Job Description

Cvent is looking for a Team Lead to help plan and execute marketing campaigns for Europe region for our MICE and transient technology solutions for hotels and destinations

You will report to the marketing manager in India and work closely with UK and US counterparts

The ideal candidate will have a good understanding of integrated, multi-channel marketing programmes across the entire customer journey, ideally in B2B marketing, in the technology sector or the hospitality industry

The candidate should be both creative and analytical, able to integrate cutting-edge marketing automation and digital marketing techniques with physical, virtual and hybrid events and corporate communications

In This Role, You Will:

Develop optimized, targeted and dynamic marketing campaigns to build brand awareness, solicit prospect interest and generate demand for Cvent solutions for hotels, venues and destinations

Generate leads for our sales team to achieve sales bookings targets

Build and maintain relationships with strategic marketing partners in the Europe region

Curate content for the marketing campaign to support local campaign needs

Plan and execute online demos/webinars and promote them in the region through various channels (email, paid social, generic social, etc)

Work effectively across creative, content, digital, social, martech and operations teams across multiple regions to achieve goals

Manage, measure, track, and report on metrics to evaluate campaign results and effectiveness across the mix

Heres What You Need:

6-8 years of experience in marketing

Excellent written and verbal communication skills

Creative thinker, team player, detail-oriented, organised, self-motivated and effective communicator

Strong knowledge of online & digital marketing techniques for inbound marketing, of developing outbound e-marketing nurture campaigns

An understanding of the hospitality industry

Experience executing B2B campaigns across Europe

Experience of working in a multi-national, matrixed organisation to develop marketing campaigns in partnership with multiple sales & marketing teams in remote locations

Experience of integrated marketing communications and creating campaigns which are executed across the mix

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