Assistant Team Lead, Content Marketer

1 week ago

Gurgaon, Haryana, India Cvent Full time
Job Description

Overview:

Cvent is a leading meetings, events and hospitality technology provider with more than 4,800 employees and nearly 22,000 customers worldwide

Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business

The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship --a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to act, embrace risk, and make decisions as if they had founded the company themselves

We foster an environment that promotes agility, which means we don't have the luxury to wait for perfection

At Cvent, we value the diverse perspectives that each individual brings

Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds shared connections

About the role:

We are seeking a talented content writer cum marketer to join our dynamic team

The ideal candidate will have 5+ years of experience in content writing and B2B marketing, and a strong understanding of digital marketing strategies

As a Senior Associate, the candidate will play a crucial role in implementing content strategies that drive traffic, engagement, and lead conversions through marketing campaigns

In This Role, You Will:

Create high-quality and engaging content, including blog posts, articles, eBooks, whitepapers, and case studies, after thorough research on industry trends and target audience behavior

Collaborate with cross-functional teams, including designers, developers, and marketing managers, to ensure cohesive and impactful content delivery

Optimize content for search engines and implement SEO best practices to increase organic traffic and visibility

Execution of comprehensive content marketing strategies across various channels, including websites, blogs, and email campaigns

Analyze and report on the performance of content marketing efforts, providing actionable insights and recommendations for improvement

Stay up to date with the latest industry trends and best practices in content marketing to drive innovation and continuous improvement

Heres What You Need:

Bachelors degree in English language, marketing, communications, journalism, or a related field

Proven experience in content marketing, ideally in a fast-paced global agency or digital marketing environment

Strong understanding of digital marketing strategies, SEO, and content management systems

Excellent written and verbal communication skills, with a keen eye for detail and the ability to adapt to different brand voices

The candidate should have strong project and time management skills to effectively prioritize tasks, meet deadlines, and handle multiple projects simultaneously

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