Team Lead/ ATL, Customer Marketing

2 weeks ago

Gurgaon, Haryana, India Cvent Full time
Job Description

Overview:

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and 22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we're transforming the meetings and events industry through innovative technology that powers the human connection. The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship - a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.

In This Role, You Will:

- Drive an improved customer onboarding experience by delivering progressive onboarding journeys, designing interactive onboarding assets and product learning resources, and automating reminders to complete essential action items, leading to a faster time to value
- Manage the program execution of customer data-driven adoption and engagement campaigns and automate the evergreen customer marketing programs for an enhanced customer experience and better process efficiency
- Partner closely with global marketing stakeholders to coordinate campaign scheduling, asset creation, campaign builds, reviews, internal approvals, and reporting
- In collaboration with the analytics team, own the post-campaign analysis and reporting to optimize and refine the reporting mechanism for customer marketing programs
- Communicate program timelines, execution, and results to all global stakeholders
- Manage internal wikis and marketing enablement for relevant programs

Heres What You Need:

- Strong understanding of marketing campaign design and execution (a customer-focused background will be a plus)
- Ability to manage multiple projects simultaneously
- Excellent organizational and program management skills
- Ability to work with multiple stakeholders and under strict timelines
- Excellent written and verbal communicator
- Hospitality Industry experience and experience in a SaaS environment is a plus

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