Area Sales Manager

3 days ago

Mumbai, Maharashtra, India Marico Limited Full time
Job Description

Location: Pan India

Grade: Manager

Dept/Division: Sales

Designation: Area Sales Manager

Purpose of the Role:

The Area Sales Manager is entrusted with executing the companys business strategy within a defined territory. This role is accountable for driving topline growth while advancing strategic priorities beyond volume, such as expanding market coverage and strengthening distribution networks.

Qualification & Experience:

- Qualification: Post Graduation in Sales & Marketing from Premier Business Schools
- Prior Experience: 1-3 years in Sales & Distribution roles wherein the member has managed a territory independently

Key Deliverables of the Role:

- Sales Strategy & Planning - Develop and implement sales strategies tailored to the regions market dynamics, ensuring alignment with overall business objectives.
- Target Achievement & Sales Initiatives - Lead the team of Territory Sales Officers/Executives to plan and achieve sales targets. Drive key initiatives such as outlet expansion, growth acceleration, and experimentation to unlock new opportunities.
- Distribution System Development - Establish and strengthen the distribution network to ensure optimal market coverage and product availability.
- Depot Supply Chain Management - Oversee supply chain operations for the depot, ensuring timely and efficient stock movement and inventory management.
- Creative Sales Planning - Conceptualize and execute innovative sales activities to boost volume, enhance brand visibility, and expand market reach.
- Team Development & Coaching - Foster the growth and development of the sales team through regular coaching, capability building, and career progression support.
- Execution of Strategic Projects - Drive centrally-led thrust areas and key business projects within the designated geography, ensuring timely and effective execution.

Knowledge, Skills & Competencies:

- Champion Sales Processes, Enablers and Tools
- Execution Excellence
- Shape & Deploy Channel/ GTM Strategy
- Be Decisive
- Influence to Drive Results
- Nurture Talent

Reporting Relationships:

- Upwards Cluster Head
- Downwards Territory Sales Officers & Executives

Other Functional Interfaces:

- Internal Customer Development & Marketing Manager, Divisional HR Manager, Divisional Supply Chain Manager, Divisional Commercial Manager
- External Trade Partners

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