Product Sales Manager- RTFX

2 days ago

Pune India YES BANK Full time

Job Description About the Company Driving initiatives for Retail Trade / Forex business in the assigned geography / assigned branches. Maximize revenues and customer base from focus segments such as EXIM, Travel and Tourism etc. About the Role; Product/process initiatives in the region to increase customer acquisition / enhancement/increment in wallet share. Joint scoping with branches for mapping opportunity in focus and opportunity segments. Responsibilities; - Driving initiatives for Retail Trade / Forex business in the assigned geography / assigned branches. - Maximize revenues and customer base from focus segments such as EXIM, Travel and Tourism etc. - Product/process initiatives in the region to increase customer acquisition / enhancement/increment in wallet share. - Joint scoping with branches for mapping opportunity in focus and opportunity segments. - Structuring product/pricing requirements for specific catchments / customer groups basis identified opportunity. - Joint visits to customers with branch RMs for product structuring / relationship deepening. - Drive B-B-C opportunities with the help of local leadership. - Earmarking key focus branches within the geography in terms of current account & trade forex business, under consultation with regional leadership. - Continuous interaction with branches / leadership to ensure that business focus is maintained, and key identified branches are visited at regular intervals. - Audit efficiency of working model / sales process in key branches and highlight gaps to management for corrective action. - Monitoring key accounts in the region for revenues & value growth and cross sell opportunities. - Handholding newly joined resources in CA model branches with relevant information in terms of product features & service capability. - Regular Training of resources on products, processes, competition benchmarking within the Trade / Forex domain. - Drive marketing initiatives in respective catchment for brand building / acquisition/balance & revenue build-up. - Planning local contests and promos, events for prospective customer meet, trade-forex centric association meetings for Regions in consultation with regional leadership. - Extend support to branches by assisting in various queries relating to product, process, marketing, and clarifications from Audit etc. - Provide inputs to central product team on Segmentation and market sizing for current account & trade forex business at a catchment level.

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