Offline Activations Manager

3 weeks ago


Gurugram Gurugram India Lyxel&Flamingo (L&F) Full time

Job Description Designation- Manager - Offline Activations Location- Gurgaon Core Purpose- Lead planning & execution of OOH, DOOH, offline activations & event marketing, while proactively driving new business opportunities and managing vendor partnerships end-to-end. Key Responsibilities- - Business Development (primary focus) - Identify & prospect new clients/brands for OOH & experiential marketing. - Build a robust pipeline, craft proposals & close deals. - Maintain strong industry relationships with marketers, agencies & decision makers. - Campaign & Activation Execution - Design and deliver OOH/DOOH campaigns location mapping, formats, negotiation, tracking. - Plan and execute on-ground activations & events venues, production, logistics. - Vendor Ecosystem & Commercials - Build and maintain a reliable vendor network for outdoor & activation needs. - Negotiate competitive pricing and ensure flawless, timely delivery. - Measurement & Reporting - Track impact (reach, engagement, leads, ROI) and share performance dashboards with clients. Must-Have Skills- - Proven BD and sales track record in media/marketing; ability to convert cold leads to accounts. - Deep knowledge of OOH, DOOH & activation landscape sites, formats, costing. - Negotiation & commercial acumen; comfortable with P&L and margin management. - Strong presentation, pitching & relationship-building skills. - Hands-on execution mindset can oversee end-to-end campaigns. Profile Fit- - Decent experience in OOH, DOOH & BTL activations (agency or brand side). - Past exposure to large-format outdoor media + experiential campaigns. - Confident, resourceful, good communicator with growth mindset.



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