Area Sales Manager

Company Description Dr Reddy s Laboratories Ltd is a leading multinational pharmaceutical company based across global locations Each of our 24 000 plus employees comes to work every day for one collective purpose to accelerate access to affordable and innovative medicines because Good Health Can t Wait We started in 1984 with a modest investment 20 employees and a bold vision Today we have research and development centres manufacturing facilities or a commercial presence in 66 countries For nearly four decades we have stood for access affordability and innovation based on the bedrock of deep science progressive people practices and robust corporate governance As the pharmaceutical industry evolves and undergoes disruption we see an opportunity - to strengthen our core further the next steps and to build the future the new bets The Next and the New is how we aim to continue to be the partner of choice - purpose-driven future-ready and sustainable Our aim is to reach over 1 5 Bn patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy Sustainability for us means operating in a manner that respects people planet and purpose - helping us conserve precious resources serve our patients create value for stakeholders give back to society fulfil our potential and maintain our integrity and transparency Dr Reddy s maintains a work environment free from discrimination and is an equal opportunity employer We are committed to employ nurture all qualified diverse workforce without regard to race colour religion nationality sex age disability status genetics sexual orientation gender expression citizenship or any other characteristic or classification protected by applicable law s of the country we operate in We treasure every talent and recognize merit and diversity in our organization Job Summary We are seeking an experienced and proactive Area Sales Manager to oversee and drive sales performance in the designated area The ideal candidate will be responsible for achieving area sales targets through effective preparation of Pharmaceutical Sales Representatives PSRs including tour planning and doctor-product matrix development Additionally the Area Sales Manager will play a pivotal role in formulating new product launch strategies conducting Retailer Chemist Prescription Audit RCPA and ensuring the sales force is well-prepared and continuously performing Roles Responsibilities You will be responsible for on-the-job coaching on brand strategy regular engagement with Key Opinion Leaders KOLs Key Business Leaders KBLs and implementation of strategic initiatives for doctors hospitals and areas You will be responsible for planning the launch of new product for designing and implementing effective sales plans on a weekly basis as well as developing quarterly input planners for each Pharmaceutical Sales Representative PSR Additionally the Regional Sales Manager will play a crucial role in training PSRs on product brand strategies updating the team on product knowledge and related areas and crafting a comprehensive doctor-product matrix You will be responsible to update communication strategies in accordance with market trends to position products favourably within the industry Review and approve various requests such as travel sponsorships adhering to MCI guidelines and company policies You will be responsible to establish and maintain relationships with purchase officers in hospitals to facilitate streamlined operations and maximize sales opportunities You will be responsible to conduct pre-launch Retailer Chemist Prescription Audit RCPA with chemists and gather competitor information to assess doctor potential train PSRs for effective product launches and conduct post-launch reviews for necessary course corrections aiming for successful product launches and achieving sales targets You will be responsible to collect and maintain comprehensive data from various professional associations Monitor and map the availability of doctors in the territory and provide necessary support and updates to the Regional Sales Manager RSM and Head Office HO to ensure stakeholder engagement and product success in the market You will be responsible to develop detailed implementation plans for new strategy initiatives based on provided guidelines gather and analyse results and feedback from the team focusing on strategies for particular successful products in hospitals guided by insights from doctors and PSRs ensuring effective execution of new initiatives within specific hospitals and areas You will be responsible to perform goal setting conduct performance appraisals and provide on-the-job coaching for team members identifying their training needs and delivering necessary training on new processes Mentor team members on effective detailing communication influencing and relationship building with the aim of enhancing team retention and performance Qualifications Educational qualification - A graduate with science background Minimum work experience-7-10 years of experience in Sales Marketing including 4-5 years of experience as sales manager Skills attributes - Technical Skills Basic understanding of pharmaceutical industry market trends competitors customer understanding Ability to set clear goals provide guidance and track team performance Ability to analyse sales data track performance metrics and generate reports to measure the effectiveness of sales strategies Basic Computer Knowledge Behavioral Skills Excellent communication and interpersonal skills Efficient Leader and a good collaborator Strong analytical and problem-solving abilities Strong Decision making skills Good at Building and leveraging relationship Additional Information About the Department Global Generics India Global Generics India business journey began in 1986 In the last three decades we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market IPM as per IQVIA MAT November 2022 Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position IPM in the last four years We are a fast-growing organisation with double-digit growth and significant market share in domestic markets Currently we rank among the top 5 in oncology anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas Our focus is on leveraging our digital capabilities collaborations innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market Benefits Offered At Dr Reddy s we actively help to catalyse your career growth and professional development through personalised learning programs The benefits you will enjoy at Dr Reddy s are on par with the best industry standards They include among other things and other essential equipment joining relocation support family support Maternity Paternity benefits learning and development opportunities medical coverage for yourself and your family life coverage for yourself Our Work Culture Ask any employee at Dr Reddy s why they come to work every day and they ll say because Good Health Can t Wait This is our credo as well as the guiding principle behind all our actions We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and we re always attuned to the new and the next to empower people to stay fit And to do this we foster a culture of empathy and dynamism People are at the core of our journey over the last few decades They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic For more details please visit our career website at https careers drreddys com