Sales officer

11 hours ago


Mangalore, Karnataka, India Masadir Hr Services Full time
Job Description

Key Responsibilities

1. Sales & Target Achievement

- Achieve assigned monthly/quarterly/annual sales targets (primary and secondary).
- Drive sales through retail visits, beat plans, and market coverage.
- Ensure daily order booking and follow up for billing and delivery.

2. Retailer & Distributor Management

- Build and maintain strong relationships with retailers, wholesalers, and distributors.
- Collect orders, resolve complaints, and ensure timely collections and payments.
- Coordinate with distributors for stock availability and claim processing.

3. Market Coverage & Execution

- Cover retail outlets as per beat plan and expand retail footprint.
- Ensure visibility, merchandising, and display of products as per company guidelines.
- Execute trade schemes, promotions, and launches effectively at ground level.

4. Competitor & Market Intelligence

- Track and report competitor pricing, schemes, and market activities.
- Share feedback on product performance, market trends, and consumer preferences.

5. Reporting & Documentation

- Submit daily/weekly sales reports, market feedback, and stock updates.
- Maintain records of retailer contacts, call cycles, and order details.
- Use sales apps or CRM tools for data entry (if applicable).

Qualifications

Essential:

- Graduate in any discipline (BBA, B.Com preferred)
- 14 years of sales experience, preferably in FMCG, Pharma, or Consumer Goods

Desirable:

- Proficiency in local language(s)
- Basic computer skills and mobile app usage
- Two-wheeler with a valid driving license (for field roles)

Skills & Competencies

- Strong interpersonal and communication skills
- Ability to build and maintain relationships with retailers
- Result-oriented and target-driven attitude
- Negotiation and problem-solving skills
- Good product knowledge and market understanding
- Time management and territory planning

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